Other Hot Drinks - Hong Kong, China

Ovaltine and Horlicks, which have been available in Hong Kong, China for decades, are considered children’s drinks by many people. To change this perception, players have been particularly active in launching cross-promotional campaigns to drive sales from young adults. Milo, for example, partnered Ocean Park Hong Kong in summer 2010. Consumers purchasing Milo products could also buy an Ocean Park Summer Splash at a discounted price. Meanwhile, Ovaltine cooperated with MCL Cinema and Golden...

Euromonitor International's Other Hot Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Other Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Other Hot Drinks in Hong Kong, China
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Hot Drinks Registers Good Growth in 2010
Manufacturers Try To Capture Sales From Young Consumers
Multinationals Continue To Lead Hot Drinks
Foodservice Channel Outperforms Retail Channel
Health and Wellness Products Will Be Prominent in the Forecast Period
Key Trends and Developments
Companies Try To Attract Young Consumers
Health and Wellness Trend Continues To Drive Growth
Companies Focus More on the Foodservice Channel
Local Players Develop Creative Tactics To Compete Against Multinationals
Supermarkets/hypermarkets Remains the Dominant Retail Channel
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Table 26 Imports/Exports of Hot Drinks by Sector 2008-2009
Definitions
Summary 1 Research Sources
Birmingham Food Products Ltd
Strategic Direction
Key Facts
Summary 2 Birmingham Food Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Birmingham Food Products Ltd: Competitive Position 2010
Kampery Development Ltd
Strategic Direction
Key Facts
Summary 4 Kampery Development Ltd: Key Facts
Company Background
Production
Competitive Positioning
Table 27 Kampery Development Ltd: Competitive Position 2010
Multipak Ltd
Strategic Direction
Key Facts
Summary 5 Multipak Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Multipak Ltd: Competitive Position 2010
Tsit Wing Coffee Co Ltd
Strategic Direction
Key Facts
Summary 7 Tsit Wing Coffee Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Table 28 Tsit Wing Coffee Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Retail Sales of Other Hot Drinks by Category: Volume 2005-2010
Table 30 Retail Sales of Other Hot Drinks by Category: Value 2005-2010
Table 31 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2005-2010
Table 32 Retail Sales of Other Hot Drinks by Category: % Value Growth 2005-2010
Table 33 Other Hot Drinks: Standard Vs Pods 2005-2010
Table 34 Other Hot Drinks Company Shares by Retail Value 2006-2010
Table 35 Other Hot Drinks Brand Shares by Retail Value 2007-2010
Table 36 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
Table 37 Forecast Retail Sales of Other Hot Drinks by Category: Value 2010-2015
Table 38 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
Table 39 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
Table 40 Other Hot Drinks: Forecast Standard Vs Pods 2010-2015

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Related research categories

By sector: Hot drinks, General drinks

By market: China (in Asia), Hong Kong (in Asia), China (in BRICM)