Organic Food and Drink - Europe
Report description
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
Table of contents
Issues in the MarketKey points
Definition
Consumer research
Abbreviations
Market in Brief
Maturing German market leads the way
New products for special diets
No additives or preservatives
Eco-friendly packaging
Varied consumer base
Strengths and weaknesses in brief
Strengths
Weaknesses
European Market Size and Forecast
Key points
The Big 5
France
Figure 1: Value sales organic food and drink, France, 2005-15
Germany
Figure 2: Value sales organic food and drink, Germany, 2005-15
Italy
Figure 3: Value sales organic food and drink, Italy, 2005-15
Spain
Figure 4: Value sales organic food and drink, Spain, 2005-15
UK
Figure 5: Value sales organic food market (excluding drink), UK, 2005-15
Market Segmentation
Key points
The Big 5
France
Figure 6: Organic food and drink France: Market segmentation, by value, 2008-10
Germany
Figure 7: Organic food and drink Germany: Market segmentation, by value, 2008-10
Italy
Figure 8: Organic food and drink Italy: Market segmentation, by value, 2008-10
Spain
Figure 9: Organic food and drink Spain: Market segmentation, by value, 2008-10
UK
Figure 10: Organic food and drink UK: Market segmentation, by value, 2006-10
Companies and Product Innovation
Key points
Global region
Figure 11: New product activity in organic food and drink, % share of global region, 2010
European region
Figure 12: New product activity in organic food and drink, Europe, % share by country, 2010
Figure 13: New product activity in organic food and drink, % share by category, by country, Big 5, 2010
New product launches by leading claims
Figure 14: New product activity in organic food and drink, % share by top five claims in the Big 5 European countries, 2010
France
Figure 15: New product activity in organic food and drink, % Share of new product launches, France, 2007-10
Figure 16: New product activity in organic food and drink, % share by claim, France, top five, 2007-10
No additives or preservatives
Kids’ products
Cheesy organics
Germany
Figure 17: New product activity in organic food and drink, % share of new product launches, Germany, 2007-10
Figure 18: New product activity in organic food and drink, % share by claim, Germany, top five, 2007-10
Essential tea
Local favourites
Exotic alternatives
Italy
Figure 19: New product activity in organic food and drink, % share of new product launches, Italy, 2007-10
Figure 20: New product activity in organic food and drink, % share by claim, Italy, top five, 2007-10
Pasta basics
Organic and anti-ageing
Fairtrade organics
Spain
Figure 21: New product activity in organic food and drink, % share of new product launches, Spain, 2007-10
Figure 22: New product activity in organic food and drink, % share by claim, Spain, top five, 2007-10
Healthy snacks
Cracking rice cakes
Soy-based organics
UK
Figure 23: New product activity in organic food and drink, % share of new product launches, UK, 2007-10
Figure 24: New product activity in organic food and drink, % share by claim, UK, top five, 2007-10
Baby goodness
Celebrity endorsement
Snacking
The Consumer
Key points
France
Figure 25: Trends in types of food and drink bought, France, 2008-10
Figure 26: Trends in food and drink consumed, France, 2008-10
Figure 27: First and second most important factors, France, 2009
Germany
Figure 28: Trends in types of food and drink bought, Germany, 2008-10
Figure 29: Trends in food and drink consumed, Germany, 2008-10
Figure 30: Trends in first and second most important factors, Germany, 2009-10
Spain
Figure 31: Trends in types of food and drink bought, Spain, 2009-10
Figure 32: Trends in food and drink consumed, Spain, 2009-10
GB
Figure 33: Trends in types of food and drink bought, GB, 2008-10
Figure 34: Trends in food and drink consumed, GB, 2008-10
Figure 35: Trends in first and second most important factors, GB, 2009-10
Appendix - Demographic Data
Figure 36: Types of food and drink bought regularly, by demographics, France, 2010
Figure 37: Types of food and drink bought occasionally, by demographics, France, 2010
Figure 38: Types of food and drink never bought, by demographics, France, 2010
Figure 39: Types of food and drink bought regularly, by demographics, Germany, 2010
Figure 40: Types of food and drink bought regularly, by demographics, Germany, 2010
Figure 41: Types of food and drink bought occasionally, by demographics, Germany, 2010
Figure 42: Types of food and drink bought occasionally, by demographics, Germany, 2010
Figure 43: Types of food and drink never bought, by demographics, Germany, 2010
Figure 44: Types of food and drink never bought, by demographics, Germany, 2010
Figure 45: Types of food and drink bought regularly, by demographics, Spain, 2010
Figure 46: Types of food and drink bought regularly, by demographics, Spain, 2010
Figure 47: Types of food and drink bought occasionally, by demographics, Spain, 2010
Figure 48: Types of food and drink bought occasionally, by demographics, Spain, 2010
Figure 49: Types of food and drink bought never, by demographics, Spain, 2010
Figure 50: Types of food and drink never bought, by demographics, Spain, 2010
Figure 51: Types of food and drink bought regularly, by demographics, GB, 2010
Figure 52: Types of food and drink bought regularly, by demographics, GB, 2010
Figure 53: Types of food and drink bought occasionally, by demographics, GB, 2010
Figure 54: Types of food and drink bought occasionally, by demographics, GB, 2010
Figure 55: Types of food and drink bought never, by demographics, GB, 2010
Figure 56: Types of food and drink bought never, by demographics, GB, 2010
Figure 57: Food and drinks avoided based on nutritional information and claims, by demographics, France, 2010
Figure 58: Food and drinks avoided based on nutritional information and claims, by demographics, France, 2010
Figure 59: Food and drinks sometimes limited based on nutritional information and claims, by demographics, France, 2010
Figure 60: Food and drinks sometimes limited based on nutritional information and claims, by demographics, France, 2010
Figure 61: Nutritional information and claims not noticed in food and drinks, by demographics, France, 2010
Figure 62: Nutritional information and claims not noticed in food and drinks, by demographics, France, 2010
Figure 63: Food and drinks avoided based on nutritional information and claims, by demographics, Germany, 2010
Figure 64: Food and drinks avoided based on nutritional information and claims, by demographics, Germany, 2010
Figure 65: Food and drinks sometimes limited based on nutritional information and claims, by demographics, Germany, 2010
Figure 66: Food and drinks sometimes limited based on nutritional information and claim, by demographics, Germany, 2010
Figure 67: Nutritional information and claims not noticed in food and drinks, by demographics, Germany, 2010
Figure 68: Nutritional information and claims not noticed in food and drinks, by demographics, Germany, 2010
Figure 69: Food and drinks avoided based on nutritional information and claims, by demographics, Spain, 2010
Figure 70: Food and drinks avoided based on nutritional information and claims, by demographics, Spain, 2010
Figure 71: Food and drinks sometimes limited based on nutritional information and claims by demographics, Spain, 2010
Figure 72: Food and drinks sometimes limited based on nutritional information and claims, by demographics, Spain, 2010
Figure 73: Nutritional information and claims not noticed in food and drinks, by demographics, Spain, 2010
Figure 74: Nutritional information and claims not noticed in food and drinks, by demographics, Spain, 2010
Figure 75: Food and drinks avoided based on nutritional information and claims, by demographics, GB, 2010
Figure 76: Food and drinks avoided based on nutritional information and claims, by demographics, GB, 2010
Figure 77: Food and drinks sometimes limited based on nutritional information and claims, by demographics, GB, 2010
Figure 78: Food and drinks sometimes limited based on nutritional information and claims, by demographics, GB, 2010
Figure 79: Nutritional information and claims not noticed in food and drinks, by demographics, GB, 2010
Figure 80: Nutritional information and claims not noticed in food and drinks, by demographics, GB, 2010
Figure 81: First and second most important factors, by demographics, France, 2009
Figure 82: First and second most important factors, by demographics, Germany, 2010
Figure 83: First and second most important factors, by demographics, GB, 2010
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