Orangina Schweppes France SAS in Soft Drinks (France)
Over the forecast period, Orangina Schweppes is likely to reinforce its strong digital marketing for its brands, especially Oasis which remained one of the most popular brands on Facebook (2.7 million fans at the end of 2012). The company is expected to develop healthier and more natural juices drinks (up to 24%), especially in the chilled shelves in order to provide an affordable alternative to chilled 100% juices.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Orangina Schweppes France SAS: Key Facts
Summary 2 Orangina Schweppes France SAS: Operational Indicators
Summary 3 Orangina Schweppes France SAS: Competitive Position 2012
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