Online retail market in Poland 2012
Report description
Report analyses market development and growing potential
Polish consumers are increasingly turning to online retail outlets to purchase items that were previously considered as limited to in-store sales, including groceries. Major retail chains have recognized the expansion of value in this sector, and most have adjusted their operations to include or upgrade their capabilities to offer a wide range of merchandise to online shoppers and to make their experiences as satisfying and efficient as possible.
E-commerce professionals with a stake in the Polish marketplace will find Online retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 an extremely valuable resource in pinpointing areas of high potential, evaluating the competition, and estimating demand for specific products in the market’s key segments: grocery, home appliances and digital media, DIY, furniture and home furnishings, consumer electronics, clothing and footwear and cosmetics.
This comprehensive document delivers data on the value of online sales for the overall market and each main segment, sales and growth statistics on the auction website Allegro, and the current and forecast economic conditions in Poland and their influence on the online marketplace. It analyses the trends that are central to growing online sales and projects value increases for the period to 2014.
The report aids in competition research by examining the leading online retailers and their operations in each segment through extensive profiles, and offers the results of an enlightening survey of Polish consumers with regard to online shopping and purchasing habits and preferences. It chronicles the evolution of online sales in Poland and predicts specific areas of growth among the market’s main segments. A complete analysis of the e-commerce organizational structure is provided in terms of the online stores, merchandise categories and trading platforms that comprise the overall market.
Created to meet the business information requirements of executives, managers and marketers at companies working within or considering entry into Poland’s online retail market, consultants and researchers whose clients have interests in e-commerce, government agencies and investment and finance professionals, this exciting document offers comprehensive assistance with a variety of business tasks. The information supplied is essential to strategic analysis and development, saturation analysis and planning for adjustments in operations in response to trends and changing market conditions.
Online retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 presents current market data and analysis and synthesizes information on key retailers, products and segments, existing sales and auction platforms and consumer preferences to create a clear and cohesive picture of the history of e-commerce in Poland, its current status, and the likely directions the market will take as it progresses in concert with the increasing technological capabilities of consumers and the adaptations of retailers eager to succeed in this sector which, despite economic downturn, remains responsible for a larger portion of the value of Poland’s overall retail market with each passing year.
Table of contents
MethodologyExecutive summary
Results of a consumer survey on online shopping
Online retail
Online food retail
Online retail of non-food products
List of graphs
List of tables
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