Online Beer, Wine and Spirits (BWS) Retail Trends Q3 2013

Online Beer, Wine and Spirits (BWS) Retail Trends Q3 2013

Published: May 2014
Publisher: Wilson Drinks Report
Product ref: 208632
Pages: 26
Format: PDF
Delivery: Immediate download

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A new report has been published that identifies for the first time the key trends and growth opportunities within the sale of beer, wines and spirits online. Wilson Drinks Report (“WDR”), who set up and contribute to the WSTA Market Report, has consolidated ePOS data from 11 leading online retailers.

The result is a unique analysis of sales of wine online by colour of wine and country of origin, showing growth trends for both volume and value for Q3 2013 compared to Q3 2012 (Q3 is calendar weeks 27-39).

Why set up the online BWS retail trends report?      

Online sales of beers, wines and spirits is estimated to be around £1 billion per annum . This is about the same size of business as off trade sales of standard lager (about £1.2 billion pa) or vodka (about £1.0 billion pa).

But there is no reliable, respected source of data on the online BWS market.

How can online retailers understand how they are performing against their direct competition?

How can producers, wine distributors and other key parties like analysts or generic bodies understand the key trends in the online retail market without reliable, ePOS-based data?


A few key questions

Which type of wine sold more volume and value : red or white?

Which was the largest country of origin for each colour of wine : eg Australia, France, Italy, Spain, Champagne?

Which colour / country combination had the biggest growth : eg Italian sparkling wine, French red, New Zealand white?

Is sparkling wine doing better or worse online compared to the regular off trade?

Your business may have achieved 10% growth in a particular category for sales online – but are you actually lagging behind the rest of the market? Are you missing genuine opportunities?

How much was the average RSP for still wine sold online? How does that compare to the off trade?

What was the average basket?

Are conversion rates achieved online for BWS any better or worse than for ecommerce overall in the UK?


What do others think about the new WDR Online Retail Trends report

“This is really good management information” – Garry Brooking, Trading Manager (wines, beers, spirits, soft drinks) Marks & Spencer

“It’s interesting to see market data that’s more applicable to our business” - Louisa Peskett, Merchandising Manager and Food Buyer, The Wine Society

“The new report from WDR provides new levels of detail about the online market which we haven’t seen before. It is really valuable to be able to compare our performance in key categories against the overall online market.” – Richard Weaver, Ecommerce Director, Majestic Wine Warehouses Ltd.

Future reports

Additional reports for Q4 2013 and Q1 2014 are currently being prepared


Online retailers who provided data

Avery's of Bristol

Berry Bros & Rudd

British Airways Wine Club

Great Western Wine


Majestic Wine Warehouse

Marks & Spencer

Sunday Times Wine Club

Telegraph Wine Club

Tesco Wine By The Case

The Wine Society

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Related research categories

By sector: Retail (in Off-trade), Spirits, Trends, Beer (in Beer & Cider), Wine (in Wine & Champagne)

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