Nong Shim Co Ltd in Soft Drinks (South Korea)
Nong Shim’s retailing rights contract with the bottled water brand Jeju Samdasoo ended in December 2012. Shortly after the contract termination went public, Nong Shim announced that it would a release a bottled spring water product that uses Mt Baekdu water. Mt Baekdu is located between the border of North Korea and China. Jeju Samdasoo, on the other hand, is selling the image of Mt Hanla.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Nong Shim Co Ltd: Key Facts
Summary 2 Nong Shim Co Ltd: Operational Indicators
Summary 3 Nong Shim Co Ltd: Competitive Position 2012
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