Market research: Nigeria (page 1 of 4)

This report contains detailed forecasts and analysis for Nigeria, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Business Monitor International's Nigeria Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Country Beverage Forecasts provide consumption trends (1999 to 2011 actual, 2012 provisional plus 2013 to 2018 forecasts) for key beverage categories....

Dairy in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains description...

A competitively priced comprehensive overview of the Sports Drinks market....

A competitively priced comprehensive overview of the Dilutables market....

A competitively priced comprehensive overview of the Still Drinks market....

A competitively priced comprehensive overview of the Iced/RTD Tea market....

A competitively priced comprehensive overview of the Carbonates market....

A competitively priced comprehensive overview of the Juice market....

A competitively priced comprehensive overview of the Nectars market....

A competitively priced comprehensive overview of the Energy Drinks market....

A competitively priced comprehensive overview of the Packaged Water market....

A competitively priced comprehensive overview of the Bulk/HOD water market....

A competitively priced comprehensive overview of the key categories in the soft drinks market....

Business Monitor International's Nigeria Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Although we see tremendous growth potential across food and drink sector in industries such as food processing, soft drinks, beer and organised food retailing, the direct consequences of food price an...

A detailed market research report on the Nigeria beer industry. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, ...

Nigerian consumers face a number of challenges, ranging from frequent power outings to higher fuel prices to poor infrastructure. As well, 60% live in absolute poverty and can only afford the necessit...

Coffee consumption is on the increase in Nigeria as it becomes a major source of refreshment for both employees and visitors in most workplaces. It is generally believed that the caffeine content in c...

Other hot drinks recorded strong volume growth in 2011. Most parents believe that chocolate and malt- based hot drinks will help their children grow. Hence, these drinks form a major part of their chi...

New product launches and marketing activities were the major factors driving growth of tea in 2011. These new products and the marketing activities supporting them boosted awareness of tea and stimula...

On the strength of inaccessible safe drinking water and hot weather, bottled water continued to thrive in Nigeria in 2011. A strong percentage of households in Nigeria, both in urban and rural areas, ...

Total volume growth in 2011 reached 7%, up from 5% the previous year thanks to increased marketing activities, an improved economy and the growing popularity of canned and PET packaging among on-the-g...

Concentrates is a slow growing category in Nigeria compared to other soft drinks. As most people are poor and live on low incomes, concentrates offer them the opportunity to enjoy a soft drink which d...

Increasing health-consciousness and intensive marketing activities from manufacturers boosted the growth of the category in 2011. Nigerians are traditionally heavy consumers of fruit and vegetables so...

RTD tea is very new in Nigeria, first appearing in the market in 2008 thanks to Cway Food & Beverages Co Nig Ltd’s Cway Ice Tea brand. The category continued to enjoy strong volume growth in 2011. Thi...

The booming night-life culture and the mixing of sports and energy drinks with alcoholic beverages such as spirits continued to boost sales in 2011. The perception among many young adult consumers is ...

As a result of the improving economy, beer recorded strong current total value growth in 2011, with sales reaching NGN941 billion. With a relatively high unit price increase of 11% and strong volume g...

Intense marketing activities by producers, on-going Westernisation (especially with regard to night life trends), increased consumption among female consumers and the improving economy fuelled growth ...