Nigeria Brand Report: Consumers of Wine
Report description
The consumer analysis is based on the 2010 annual consumer survey among a nationally representative sample of more than 21,000 people – Nigeria Media Planning Services All Media and Products Survey.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of wine consumption? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive a consumer profile of the entire wine segment (minimum category sample = 1129 consumers), as well as a detailed segmentation by brand, namely: Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus
It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of the wine segment by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research reports?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 73 page report with 100+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Table of contents
1. Nigeria Population Demographic Overview1.1. Nigeria at a glance: Table Summary: Area; population; population growth; density; life expectancy; GDP; GDP official exchange rate; GDP per capita; GNI per capita, Gini coefficient; Human Development Index; currency; exports; export commodities; export partners; imports; import commodities; import partners
1.2. Detailed map of Nigeria
1.3. Gender: Nigeria Population: Male; Female (2007-2009; 2010 est.)
1.4. Age: 16-19; 20-24, 25-29; 30-34, 35-39, 40-44, 45-49, 50-54, 55-64, 65+ (2007-2009)
1.5. Age and Gender: Pyramids (2003;2005;2010)
2. Historical Sales and Forecasts
2.1. Food and Beverage Exports: 2003 – 2014 (US$ Millions)
2.2. Food and Beverage Imports: 2003 – 2014 (US $ Millions)
3. Competitor Analysis:
3.1. Don Simon Sangria
3.2. Bacchus Tonic Wine
3.3. Eva Group
4. Global and Nigerian Local Wine Trends
4.1. Global Wine Market: Production Trends (2002-2008)
4.2. Global Wine Market: Consumption Trends (2003-2008)
4.3. Global Trends on Low alcohol Wine: Low alcohol wine; Consumers prefer low alcohol wine; Do these high-tech wines really compete with higher alcohol wines made in traditional ways?
4.4. Nigeria Wine and Other Alcoholic Beverages Market: Growth in alcoholic drinks; Can format continue to be popular; Competition set to increase as SABMiller enters the Nigerian Market; On- trade; Forecasts
5. Profile of Wine Users and Non-Users (2010)
5.1. Consumers of Wine : Overview: Total adult population: 2008-2010 (Low alcoholic wine; Alcoholic Table Wine); Total table wine in bottle user segment (2010); Usage Overview (Low alcoholic wine; Alcoholic Wine):
5.2. LSM Group: 1-4; 5-8; 9-10; 11-12
5.3. Gender: Male; Female
5.4. Age: 7-15; 16-24, 25-34, 35-49, 50-64, 65+
5.5. Home Language: English; Igbo; Yoruba; Other languages
5.6. Region: Lagos; South South; South East; South West; North East; North Central; North West
5.7. Employment Status: Working Full Time; Self employed (formal sector); Self employed (informal sector); Student; Other
5.8. Community: Urban; Semi-urban; Rural
6. Brand Awareness and Usage (2010): Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus
6.1. Spontaneous Awareness: Spontaneous awareness of wine by brand
6.2. Prompted Awareness: Prompted awareness of wine by brand
6.3. Regular Brand: Regular brand of wine by brand
6.4. Brand used most often: Brand used most often of wine by brand
6.5. Quantity Usage: Quantity usage of brand used most often by selected wine brands
6.6. Preferred Brand: Preferred brand of wine by brand
6.7. Previous Brand: Previous Brand of wine by brand
6.8. Place of Purchase: Place of Purchase of wine by brand (Low alcoholic wine; Alcoholic Table wine)
6.9. Advertising Awareness: Advertising awareness of wine categories by wine users (Today; Yesterday; Past 7 days; Past 4 weeks; Never)
6.10. Advertising Awareness: Advertising awareness of selected wine brands (Today; Yesterday; Past 7 days; Past 4 weeks; Never)
6.11. Brand Loyalty: Regular brand vs. brand used previously
7. Demographic Profile of Segments (2010): Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus
7.1. LSM Profile: Brand profile and brand share of each brand by LSM group
7.2. Gender Profile: Brand and brand share of each brand by gender
7.3. Age Profile: Brand Profile and brand share of each brand by age
7.4. Home Language: Brand Profile ad brand share of each brand by home language
7.5. Region Profile: Brand Profile and brand share of each brand by region
7.6. Employment Profile: Brand Profile and brand share of each brand by employment status
7.7. Community: Brand Profile and brand share of each brand by employment status
8. Lifestyle (2010): Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus
8.1. Cellphone Ownership: Cellphone ownership by brand
8.2. Cellular Network Provider: Cellular network provider by brand
8.3. Make of Cellphone: Cellphone brands by segment brand
8.4. Computer Ownership: Ownership of Computer by brand
8.5. Internet Access (past 4 weeks): Internet access in past 4 weeks by brand
8.6. Financial Institutions: Financial service usage by brand
8.7. Sports Attendance: Sports attendance by segment brand
8.8. Cinema Attendance: Visited the cinema by brand (Past 7 days; Past 4 weeks; Long ago; Never)
9. Media (2010): Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus
9.1. Newspaper readership: Top three daily and weekly newspapers by brand and wine categories (Past 4 weeks)
9.2. Magazine readership: Top three magazines by brand and wine categories (Past 4 weeks)
9.3. Radio Stations: Top three radio stations in past 7 days by brand and wine categories
9.4. TV channels: Top three TV channels in past 7 days by brand and wine categories
9.5. Outdoor Advertising: Advertising among selected wine brand users: Banners, Posters, Billboards, City Clocks, Shop Displays, Bus Shelters, Mobile Vans, Motorcycle Helmet, Mascot, Directional Signage, Supermarket Displays, Street Light Pole Advertising, Bus Branding, Electronic Billboards, Wall Branding, Electronic Displays, Shop Paintings, Rubbish Bin Branding
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 7:52am (Friday, 24 May 2013)
Need help? Contact the research team
