Nigeria Beer Market Insights 2013

Nigeria Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176740
Pages: 64
Format: PDF
Delivery: By product vendor

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Price: $11735.00

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Product Synopsis
A detailed market research report on the Nigeria beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Nigeria beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
2012 saw consumption rise, but growth has slowed to just over 3% from a much higher rate in each of the two previous years.

What are the key drivers behind recent market changes?
This deceleration is almost all attributable to affordability. In its principal channel - on-premise - the average price of a bottle of beer has risen by 28% in just two years

What makes this report unique and essential to read?
The Nigeria Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Nigeria Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
This deceleration in annual growth in 2012 is almost all attributable to affordability. In its principal channel - on-premise - the average price of a bottle of beer has risen by 28% in just two years, 2010 to 2012

Beer sales are officially controlled by the issuing of licences to specific outlet types - bars, restaurants, hotels and grocery stores/supermarkets

The Nigerian beer market is already well-developed and it ranks only second to South Africa in the continent.

Per capita consumption is, however, quite low at less than 10 liters per year.

The rising costs confronting brewers, both of imported raw materials and fuel, the latter pushing up distribution costs by as much as 40%, are creating hostile conditions for market growth.

Key Highlights
Lager has always accounted for the greater part of demand and since 2009 has consistently rated at just under three quarters of volume.

Brand loyalty migrates to category loyalty as pricing bites

There are no Private Label beers currently available in Nigeria. The fact that the major brewers have introduced the discount brand concept lessens the opportunity for them.

Three brewing groups control all but 1% of Nigerian beer volume

Nigeria's beer market has long been characterized by the prominence of two brewers - Nigerian Breweries and Guinness Nigeria. The former has always enjoyed a significant majority of supply and recent acquisition and consolidation has also given it direct ownership of companies it had only previously dealt with under bottling contracts.

Price: $11735.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Nigeria (in Africa)


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