Netherlands Cider Market Insights 2013

Published: August 2013

Publisher: Canadean Ltd

Product ref: 178771

Pages: 64

Format: PDF

Delivery: By product vendor

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Price: $ 1700.00

Report description

Product Synopsis
Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape
Why was the report written?
The 2013 Netherlands Cider Market Insights report is a high level market research report on the Netherlands cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Cider grew in 2012, although it remains a niche category.

What are the key drivers behind recent market changes?
Heineken has sustained its efforts to promote cider as a category in 2012. Its efforts included price promotions and advertising. This is a long term strategy of the company.

What makes this report unique and essential to read?
The Netherlands Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Netherlands cider market.

This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and selected company profiles

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included.

Key Market Issues
Cider doesn’t have specific supermarket shelf space and the cider market only came into being in 2009 and consumers need to understand what the category is.

Cider promotions are highly seasonal, with the main focus being during spells of warm weather.

Apart from Jillz, which is bottled locally, and the artisanal varieties, all cider consumed in Holland is imported.

There are no clear segments within the cider market yet. Cider is still quite new to the Dutch palate and supermarkets struggle to present the product with its own identity.

There is a small increase in niche imports as some entrepreneurs have picked up on the fact that Heineken has opened the door to a new category. Two online shops started in 2011, one specializing in French ciders, the other in British ciders. In 2012 even more online shops opened.

Key Highlights
Up until 2012 Heineken was the only big brewer in the cider market but Carlsberg entered in 2013 with the Somersby brand.

The small category achieved double-digit growth in 2012.

Heineken launched Jilz 0.0 and supported with ABT and BTL activities.

Table of contents

Section 1 Market Update
KEY FACTS
• Market Size
• Growth
• Market Value
• Distribution 2012
MARKET COMMENTARY
• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
BRANDS
• Top 10 Cider Brands – Volume, 2010-2012
• Top 10 International Premium and Super premium Cider Brands – Volume, 2010-2012
• Brand Analysis
• Private Label/Private Label Producers
• New Products Activity
INDUSTRY STRUCTURE
• Chart – Leading Brewers/Imports, 2012
• Market Structure
• Cider Producers/Importers
PACKAGING
• Chart – Consumption by Pack Material/Type, 2012
• Packaging Trends
CHANNEL ANALYSIS
• Chart – Distribution by Channel, 2012
• Chart – Consumption by Price Segment, 2012
• Market Valuation & Pricing
• Cider Market Valuation (Local Currency), 2011-2013F
• Distribution Trends
LEGISLATION AND TAXATION TABLES
• Table 1.2.1 – Taxation Base
• Table 1.2.3 – Legal Controls on Cider
PRICING TABLES
• Table 1.3.1 – Selected Consumer Cider Prices: Off-Premise, 2011-2013
• Table 1.3.2 – Selected Consumer Cider Prices: On-Premise, 2011-2013
DATA TABLES
• Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
• Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
• Commercial Beverage Consumption - per Capita - Growth, 2002-2013F
• Commercial Beverage Consumption - Million Litres, 2002-2013F
• Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
• Cider Production/Trade/Consumption – Growth, 2006-2013F
• Consumption of FABs and Cider, 2002-2013F
• Cider Market Valuation (Local Currency), 2011-2013F
• Cider Consumption by Local Definition, 2009-2013F.
• Cider Consumption by Standard Price Segmentation, 2009-2013F
• Cider Consumption by Alcoholic Strength, 2009-2013F
• Cider Consumption by Type, 2009-2013F
• Cider Consumption by Geographic Scope, 2009-2013F
• Cider All Trademarks, 2008-2012
• Cider Brands by Local Definition, 2008-2012
• Cider Brands by Standard Price Segment, 2008-2012
• Cider Brands by Alcoholic Strength, 2008-2012
• Cider Brands by Type, 2008-2012
• Cider Imported Brands by Origin, 2008-2012
• Cider Trademark Owners, 2008-2012
• Cider Local Operators, 2008-2012
• Cider Leading Brewers/Importers, 2008-2012
• Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F
• Cider Distribution: On vs. Off Premise, 2009-2013F
Section 2 Brewer Profiles
BREWER PROFILES
• HEINEKEN N.V.
• Heineken Netherlands Brand Volumes 2009-2012
• Heineken Netherlands Brand Volumes, 2008-2012
• A BRAND NEW DAY COMPANY B.V.
• A Brand New Day Company Full Brand List
• A Brand New Day Brand Volumes, 2008-2012
MINOR CIDER COMPANIES
• Bier & Co
Methodology
Beer and Cider Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table 1: Cider Key Facts
Table 2: Top 10 Cider Brands - Volume, 2010-2012
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012
Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012
Table 4: - Taxation Base
Table 5: - Legal controls on Cider
Table 6: - Tax Burden on Cider
Table 7: Selected Consumer Cider Prices: Off-Premise, 2011-201
Table 8: Selected Consumer Cider Prices: Off-Premise, 2011-2013
Table 9: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 10: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 11: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 12: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 13: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 14: Cider Production/Trade/Consumption, 2005-2013F
Table 15: Cider Production/Trade/Consumption - Growth, 2005-2013F
Table 16: Consumption of FABs and Cider, 2002-2013F
Table 17: Cider Market Valuation (Local Currency), 2011-2013F
Table 18: Cider Consumption by Local Definition, 2009-2013F
Table 19: Cider Consumption by Standard Price Segmentation, 2009-2013F
Table 20: Cider Consumption by Alcoholic Strength, 2009-2013F
Table 21: Cider Consumption by Type, 2009-2013F
Table 22: Cider Consumption by Geographic Scope, 2009-2013F
Table 23: Cider All Trademarks, 2008-2012
Table 24: Cider Brands by Local Definition, 2008-2012
Table 25: Cider Brands by Standard Price Segment, 2008-2012
Table 26: Cider Brands by Alcoholic Strength, 2008-2012
Table 27: Cider Brands by Type, 2008-2012
Table 28: Imported Brands by Origin, 2008-2012
Table 29: Cider Trademark Owners, 2008-2012
Table 30: Cider Local Operators, 2008-2012
Table 31: Cider leading Brewers/Importers, 2008-2012
Table 32: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 33: Cider Distribution: On vs Off Premise, 2009-2013F
Table 34: Heineken Netherlands Full Brand List
Table 35: Heineken Netherlands Brand Volumes 2009-2012
Table 36: A Brand New Day Company Full Brand List
Table 37: A Brand New Day Brand Volumes 2008-2012
Table 38: Bier & Co
Table 39: CompanyBrandsVolume (000 hl)Comment

List of Figures
Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012

Price: $ 1700.00

Related research categories

By sector: Cider (in Beer & Cider)

By market: Netherlands (in Europe)