Neptune SA in Soft Drinks (France)
Neptune is eager to compete on price in order to sustain its leading position in spring bottled water in the off-trade channel. As a result, the company will continue to focus on production costs, such as reducing the bottle weight, and transportation costs. After buying the bottled water company Saint-Amand in 2012, Neptune will reinforce its presence in the off-trade channel through its own brands and its production of private label and discounted brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Neptune SA: Key Facts
Summary 2 Neptune SA: Production Statistics 2012
Summary 3 Neptune SA: Competitive Position 2012
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