Market research: Morocco

58 reports found (page 1 of 2)

Title

Date published

Price


Morocco Soft Drinks Review 2013

Morocco Soft Drinks Review 2013

A competitively priced comprehensive overview of the key categories in the soft drinks market....

December 2013

$3370.00


Health and Wellness in Morocco

Health and Wellness in Morocco

Despite the economic slowdown that has affected Moroccans’ purchasing power, health and wellness has not suffered negative growth. Rising sales of health and wellness have been possible thanks to vari...

October 2013

$1900.00


Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco

Morocco’s dire economic situation limited the performance of alcoholic drinks in 2012 as volume sales declined. There was a consensus among Moroccan consumers that, in order to save money, it was nece...

November 2013

$1900.00


soft drinks in Morocco

soft drinks in Morocco

Overall, soft drinks in Morocco saw healthy total volume and value sales growth in 2012. The Increase seen in total value sales was predominantly driven by bottled water and Fruit/vegetable juice, whi...

September 2013

$1900.00


Consumer Lifestyles in Morocco

Consumer Lifestyles in Morocco

The Moroccan economy has performed moderately well, particularly when viewed in the context of the performance of France and Spain, its two main trade partners. Although the government has successfull...

August 2012

$1900.00


Hot Drinks in Morocco

Hot Drinks in Morocco

In 2012, most categories achieved both positive volume and current value growth. From a small base, fresh ground coffee pods posted the strongest growth rate. On-trade recorded higher volume growth th...

July 2013

$1900.00


Retailing in Morocco

Retailing in Morocco

Retail increased at a moderate growth in 2013 despite the economic slowdown, which began two years previously as a result of a decrease in activity in Europe, which is the country's chief economic par...

March 2014

$1900.00


The IWSR Domestic Volume Report 2014 - Morocco

The IWSR Domestic Volume Report 2014 - Morocco

This report is an in-depth data book detailing brand sales by category and quality in the domestic market for wines, spirits, beer, cider and pre-mixed drinks....

May 2014

$1682.87


Morocco Food and Drink Report Q3 2014

Morocco Food and Drink Report Q3 2014

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

June 2014

$1295.00


Morocco Food and Drink Report Q2 2014

Morocco Food and Drink Report Q2 2014

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

March 2014

$1295.00


Direct Selling in Morocco

Direct Selling in Morocco

Direct selling is a very popular selling method in Morocco, particularly among women. Value sales grew by 12% in current terms in 2013 to reach Dh1.3 billion. Direct selling has expanded in rural area...

March 2014

$900.00


Grocery Retailers in Morocco

Grocery Retailers in Morocco

Value sales of grocery retailers grew by 4% in current terms in 2013, reaching Dh167 million. Key players such as Hyper and Marjane Holding implemented frequent in-store promotions during 2013 on groc...

March 2014

$900.00


Internet Retailing in Morocco

Internet Retailing in Morocco

Volume and value sales of online purchases were boosted by the increasing number of consumers having access to credit/debit cards and the internet....

March 2014

$900.00


Vending in Morocco

Vending in Morocco

Vending is still a relatively-untapped category that offers strong opportunity development. The category witnessed moderate current value growth of 4% in current terms in 2013 to reach Dh158 million....

March 2014

$900.00


Drinking Milk Products in Morocco

Drinking Milk Products in Morocco

In order to satisfy increasing demand for milk products, the larger companies – Centrale Laitière and COPAG – invested in the construction of new production units for sufficient raw milk. La Centrale ...

April 2014

$900.00


Other Dairy in Morocco

Other Dairy in Morocco

Other dairy products achieved remarkable growth in terms of the number of products available through different retail outlets compared with the previous years. 2013 saw the entrance of a range of new ...

April 2014

$900.00


Other Hot Drinks in Morocco

Other Hot Drinks in Morocco

Other hot drinks had a small value share of hot drinks overall in 2012, and chocolate-based flavoured powder drinks was the only significant variant. As children are very fond of chocolate-based flavo...

July 2013

$900.00


Tea in Morocco

Tea in Morocco

In Morocco, tea sales were dominated by other tea, which accounted for close to 100% of both retail volume and value sales in 2012, and healthy growth in this area drove overall tea sales during the y...

July 2013

$900.00


Coffee in Morocco

Coffee in Morocco

Despite competition from unpackaged coffee, packaged coffee was still much faster growing than either tea or other hot drinks in Morocco, with total volume sales increasing by 7% in 2012. In addition,...

July 2013

$900.00


Bottled water in Morocco

Bottled water in Morocco

2012 represented a new era for Bottled water in Morocco, as leading players adjusted their strategies and geared up their marketing and communication activities to emphasise not only the health and na...

September 2013

$900.00


Concentrates in Morocco

Concentrates in Morocco

Liquid concentrates and powder concentrates saw a highly divergent performance in 2011, with this largely linked to RTD pricing. Liquid concentrates dominates off-trade RTD volume sales, accounting fo...

September 2012

$900.00


RTD Coffee in Morocco

RTD Coffee in Morocco

There was a growing coffee culture in Morocco during the review period, with this trend being boosted by outlet volume expansion for cafés and specialist coffee shops. Consumers drank more coffee and ...

September 2012

$900.00


RTD Tea in Morocco

RTD Tea in Morocco

RTD tea had insignificant sales throughout the review period. These products have only a minimal distribution presence in supermarkets and hypermarkets in high-income neighbourhoods of Rabat and Casab...

September 2012

$900.00


Sports and Energy Drinks in Morocco

Sports and Energy Drinks in Morocco

Due to urbanisation and the high number of young people in Morocco, sales of sports and energy drinks are rising significantly. SInce those products are mainly available and consumed in bigger cities,...

September 2013

$900.00


Fruit/vegetable juice in Morocco

Fruit/vegetable juice in Morocco

The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges...

September 2013

$900.00


Carbonates in Morocco

Carbonates in Morocco

Despite Increasing health consciousness among consumers, the carbonates category continues to grow both in volume and value terms. Although the soft drinks industry is witnessing a shift in share from...

September 2013

$900.00


Beer in Morocco

Beer in Morocco

Despite various major factors inhibiting growth in the consumption of alcoholic drinks in Morocco during 2012, the category suffered from declining consumption, particularly among low-income demograph...

November 2013

$900.00


Rtds/High-Strength Premixes in Morocco

Rtds/High-Strength Premixes in Morocco

Since the appearance of RTDs/high-strength premixes in Morocco in 2003, the category has been completely dominated by the Smirnoff Ice spirit-based RTDs brand, which remains the only brand available i...

November 2013

$900.00


Spirits in Morocco

Spirits in Morocco

Sales of spirits in Morocco were negatively affected towards the end of the review period by increases levied in interior consumption tax during 2010 and again in 2012. In addition to these tax increa...

November 2013

$900.00


Wine in Morocco

Wine in Morocco

The positive growth recorded by wine over the review period continued into 2012. Wine is popular as a lifestyle drink in Morocco and the unstable economic conditions and the decline of Morocco’s trade...

November 2013

$900.00


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