Market research: Morocco

61 reports found (page 1 of 3)

Title

Date published

Price


Dairy Market Insights Report Morocco : In-depth Analysis of

Dairy Market Insights Report Morocco : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks & Food Markets

Summary Annual Dairy Market Insights: Morocco report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Moroccan dairy market, providing de...

May 2014

$4250.00


Morocco Soft Drinks Review 2013

Morocco Soft Drinks Review 2013

A competitively priced comprehensive overview of the key categories in the soft drinks market....

December 2013

$3370.00


Health and Wellness in Morocco

Health and Wellness in Morocco

Despite the economic slowdown that has affected Moroccans’ purchasing power, health and wellness has not suffered negative growth. Rising sales of health and wellness have been possible thanks to vari...

October 2013

$1900.00


Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco

Morocco’s dire economic situation limited the performance of alcoholic drinks in 2012 as volume sales declined. There was a consensus among Moroccan consumers that, in order to save money, it was nece...

November 2013

$1900.00


Retailing in Morocco

Retailing in Morocco

Retail increased at a moderate growth in 2013 despite the economic slowdown, which began two years previously as a result of a decrease in activity in Europe, which is the country's chief economic par...

March 2014

$1900.00


Hot Drinks in Morocco

Hot Drinks in Morocco

Sales of hot drinks increased in 2013. Sales of tea developed due to strong traditions, consumer loyalty and the stability of consumption habits. Moreover, consumers have more money and often choose t...

July 2014

$1900.00


Soft Drinks in Morocco

Soft Drinks in Morocco

Soft drinks in Morocco witnessed an upwards trend in 2013 in terms of both off-trade volume and current value sales with volume growth rates in line with those seen in 2012. New product developments i...

July 2014

$1900.00


The IWSR Domestic Volume Report 2014 - Morocco

The IWSR Domestic Volume Report 2014 - Morocco

This report is an in-depth data book detailing brand sales by category and quality in the domestic market for wines, spirits, beer, cider and pre-mixed drinks....

May 2014

$1589.60


Morocco Food and Drink Report Q3 2014

Morocco Food and Drink Report Q3 2014

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

June 2014

$1295.00


Morocco Food and Drink Report Q2 2014

Morocco Food and Drink Report Q2 2014

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

March 2014

$1295.00


Direct Selling in Morocco

Direct Selling in Morocco

Direct selling is a very popular selling method in Morocco, particularly among women. Value sales grew by 12% in current terms in 2013 to reach Dh1.3 billion. Direct selling has expanded in rural area...

March 2014

$900.00


Grocery Retailers in Morocco

Grocery Retailers in Morocco

Value sales of grocery retailers grew by 4% in current terms in 2013, reaching Dh167 million. Key players such as Hyper and Marjane Holding implemented frequent in-store promotions during 2013 on groc...

March 2014

$900.00


Internet Retailing in Morocco

Internet Retailing in Morocco

Volume and value sales of online purchases were boosted by the increasing number of consumers having access to credit/debit cards and the internet....

March 2014

$900.00


Vending in Morocco

Vending in Morocco

Vending is still a relatively-untapped category that offers strong opportunity development. The category witnessed moderate current value growth of 4% in current terms in 2013 to reach Dh158 million....

March 2014

$900.00


Beer in Morocco

Beer in Morocco

Despite various major factors inhibiting growth in the consumption of alcoholic drinks in Morocco during 2012, the category suffered from declining consumption, particularly among low-income demograph...

November 2013

$900.00


Rtds/High-Strength Premixes in Morocco

Rtds/High-Strength Premixes in Morocco

Since the appearance of RTDs/high-strength premixes in Morocco in 2003, the category has been completely dominated by the Smirnoff Ice spirit-based RTDs brand, which remains the only brand available i...

November 2013

$900.00


Spirits in Morocco

Spirits in Morocco

Sales of spirits in Morocco were negatively affected towards the end of the review period by increases levied in interior consumption tax during 2010 and again in 2012. In addition to these tax increa...

November 2013

$900.00


Wine in Morocco

Wine in Morocco

The positive growth recorded by wine over the review period continued into 2012. Wine is popular as a lifestyle drink in Morocco and the unstable economic conditions and the decline of Morocco’s trade...

November 2013

$900.00


Bottled water in Morocco

Bottled water in Morocco

2012 represented a new era for Bottled water in Morocco, as leading players adjusted their strategies and geared up their marketing and communication activities to emphasise not only the health and na...

September 2013

$900.00


Fruit/vegetable juice in Morocco

Fruit/vegetable juice in Morocco

The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges...

September 2013

$900.00


Sports and Energy Drinks in Morocco

Sports and Energy Drinks in Morocco

With growing consumer concern regarding health and nutrition, functionality continued to drive volume sales of sports and energy drinks in 2013. Moroccans’ lifestyles continued to change even more rap...

July 2014

$900.00


Concentrates in Morocco

Concentrates in Morocco

The major growth driver in concentrates is the fact that concentrates are traditionally consumed during the month of Ramadan and in the summer, as they are considered to be a fundamental element of br...

July 2014

$900.00


Juice in Morocco

Juice in Morocco

The health and wellness trend continued to drive sales of juice in 2013. Moroccans began to pay more attention to their health, and took precautions to prevent major diseases. Hence, juice became impo...

July 2014

$900.00


Other Hot Drinks in Morocco

Other Hot Drinks in Morocco

Other hot drinks are typically consumed during breakfast in Morocco. As a result, this category is already fairly mature and consequently offers little significant potential for growth. In addition, i...

July 2014

$900.00


Drinking Milk Products in Morocco

Drinking Milk Products in Morocco

In order to satisfy increasing demand for milk products, the larger companies – Centrale Laitière and COPAG – invested in the construction of new production units for sufficient raw milk. La Centrale ...

April 2014

$900.00


Other Dairy in Morocco

Other Dairy in Morocco

Other dairy products achieved remarkable growth in terms of the number of products available through different retail outlets compared with the previous years. 2013 saw the entrance of a range of new ...

April 2014

$900.00


Tea in Morocco

Tea in Morocco

In 2013, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours, such as saffron, jasmine and thyme that were mainly found in other te...

July 2014

$900.00


Carbonates in Morocco

Carbonates in Morocco

In 2013 carbonates continued to be negatively affected in terms of volume growth by the developing health and wellness trend in Morocco, with some consumers starting to shift from cola carbonates to p...

July 2014

$900.00


Coffee in Morocco

Coffee in Morocco

Coffee continued to achieve healthy growth in value terms in 2013, benefitting from the success of individually packaged products, and mainly in fresh ground coffee pods and instant coffee. Single-ser...

July 2014

$900.00


RTD Tea in Morocco

RTD Tea in Morocco

RTD tea witnessed a positive performance in Morocco over the review period; however, demand for these products is still emerging, and they are limited to being sold in hypermarkets in some cities. Man...

July 2014

$900.00


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