Market research: Morocco (page 1 of 2)

This report contains detailed forecasts and analysis for Morocco, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

This market research report offers a perspective on the actual market situation, trends and future outlook for fruit and vegetable juice in Morocco....

Consumers in Morocco are becoming increasingly concerned about the quality and quantity of their water consumption, with the health and wellness trend seeing consumers focus on remaining well-hydrated...

Carbonates saw sales growth constrained by health and wellness concerns in 2011. A growing number of mid- and high-income consumers are concerned by their health, with many seeking to cut down on suga...

Liquid concentrates and powder concentrates saw a highly divergent performance in 2011, with this largely linked to RTD pricing. Liquid concentrates dominates off-trade RTD volume sales, accounting fo...

The health and wellness trend saw strong growth in Morocco during the review period, with consumers becoming more aware of nutrition. This resulted in many consumers seeking to increase their consumpt...

There was a growing coffee culture in Morocco during the review period, with this trend being boosted by outlet volume expansion for cafés and specialist coffee shops. Consumers drank more coffee and ...

RTD tea had insignificant sales throughout the review period. These products have only a minimal distribution presence in supermarkets and hypermarkets in high-income neighbourhoods of Rabat and Casab...

Sports and energy drinks remained a tiny niche in soft drinks in 2011, accounting for well below half a percentage point in off-trade volume terms and just 1% value share. Low sales are mainly linked ...

There continued to be a marked rise in international coffee prices at the end of the review period, with this putting pressure on players’ margins. The International Coffee Organisation (ICO) composit...

“Other” hot drinks is represented by only a limited range of products and brands in Morocco. Only chocolate-based flavoured powder drinks is present, with only five brands having a significant distrib...

Tea continued to benefit from a shift from unpackaged to packaged products at the end of the review period, as consumers traded up in search of quality and hygiene. There was thus a shift from unpacka...

The Moroccan economy has performed moderately well, particularly when viewed in the context of the performance of France and Spain, its two main trade partners. Although the government has successfull...

Beer suffered as a result of price increases at the end of the review period. These were largely linked to tax increases and the introduction of compulsory security marking in 2010. Beer saw 45% incre...

Sales of RTDs/high-strength premixes were hit hard by on-trade sales decline in 2011 over the previous year, with on-trade volume sales dropping by 10%. This was due to consumers’ economic concerns an...

There was a marked rise in contraband sales of spirits at the end of the review period. This was largely due to the introduction of higher TIC on spirits in 2010 and also to the introduction of compul...

There was stronger consumption of wine among Moroccan consumers at the end of the review period. This was partly linked to the westernisation trend, with wine’s upmarket image attracting many aspirati...

Beauty and personal care direct selling remained the main direct selling channel present in Morocco in 2011. New product developments, targeted promotions and other innovative activities were the main...

After the slower economic growth in 2009 and 2010, the Moroccan economy recovered in 2011. This was partly due to the increase in exports to the country’s recovering trading partners and the amendment...

Internet retailing was one of the most dynamic retailing formats in Morocco in 2011, showing current value growth of 18%. While this was partly due to the fact that it was emerging from a low base, a ...

Mixed retailing in Morocco consists mainly of department stores and variety stores as no mass merchandisers and warehouse clubs were established by the end of 2011. These two channels are growing at a...

The construction of modern office complexes in second-tier cities outside the axe of Casablanca and Rabat like the Tanger Med Business Centre was one of the main factors behind growth in vending curre...

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Morocco. The study provides essential market information for decision-m...

This market research report offers a perspective on the actual market situation, trends and future outlook for wines in Morocco. The study provides essential market information for decision-makers inc...

Yoghurt and sour milk drinks benefited from the rising importance of the health and wellness trend in Morocco. A growing number of Moroccans are paying attention to what they eat and how they feel; he...

This market research report offers an in-depth perspective on the actual market situation, trends and future outlook for coffee in Morocco. The analysis provides essential market information for decis...

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on and provides data on ...

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on and provides data on ...