Morocco Food and Drink Report Q3 2014

Morocco Food and Drink Report Q3 2014

Published: June 2014
Publisher: Business Monitor International (BMI)
Product ref: 213626
Pages: 93
Format: PDF
Delivery: Immediate download

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BMI View: We continue to hold a negative shorter-term view on Morocco's food and drink industry and forecast per-capita food consumption to expand only by 1.3% in 2014. Moroccan households remain squeezed by limited credit availability, recent removal of fuel subsidies and value-added tax increases for food items introduced in 2014. That said, minimum wage hikes planned for 2014 and 2015 and expectations for stronger economic growth in 2015 pose strong upside risk to our forecasts. Our longer-term view for Morocco's food and drink industry is more positive, as it will benefit from ongoing structural reforms, the country's promising demographic profile and sizable investment in tourism.

Headline Industry Data (local currency) ¦ Per capita food consumption growth in 2014: +1.3% year-on-year (y-o-y). Compound annual growth rate (CAGR) to 2018: +1.7% ¦ Soft drinks sales growth in 2014: +1.6% y-o-y; CAGR to 2018: +2.1% ¦ Total mass grocery retail sales growth in 2014: +7.1% y-o-y; CAGR to 2018: +7.7%

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By sector: General drinks

By market: Morocco (in Africa)


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