Morocco Food and Drink Report Q2 2014

Morocco Food and Drink Report Q2 2014

Published: March 2014
Publisher: Business Monitor International (BMI)
Product ref: 198023
Pages: 92
Format: PDF
Delivery: Immediate download

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BMI View: We continue to hold a negative shorter-term view on Morocco's food and drink industry owing to its weak private consumption outlook and the value-added tax and agricultural sector tax increases for food items introduced in 2014. Moroccan households will be further squeezed by increasingly limited credit availability and constrained government spending in 2014. Our longer-term view for Morocco's food and drink industry is more positive, as it will benefit from ongoing structural reforms, the country's promising demographic profile and sizable investment in tourism.

Headline Industry Data (local currency) ¦ Per capita food consumption growth in 2014: +1.3% year-on-year (y-o-y). Compound annual growth rate (CAGR) to 2018: +1.7% ¦ Soft drinks sales growth in 2014: +1.6% y-o-y; CAGR to 2018: +2.2% ¦ Total mass grocery retail sales growth in 2014: +7.1% y-o-y; CAGR to 2018: +7.9%

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Related research categories

By sector: General drinks

By market: Morocco (in Africa)


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