Morocco Food and Drink Report Q1 2013
Report description
Household consumption will likely grow at a modest pace in early 2013, held down by the slump affecting the domestic agriculture sector, which employs nearly 40% of the country's workforce. Placid inflation has been a bright spot for households, with prices rising by an average of just 1.0% year-on-year (y-o-y) in the first eight months of 2012. Credit growth has seen moderate growth, although households have hardly been the primary beneficiaries, with household lending expanding by an average of 6.4% y-oy in the first eight months of 2012, compared with 39.1% for public sector lending.
BMI's Middle East and North Africa team sees private consumption growing at a moderate rate of 4.0 %in 2013. Although our forecast growth rates are not dynamic, Morocco is likely to remain a favoured regional market for foreign direct investment into its food and drink sector owing to its relative political stability and the fact that there remains plenty of room for growth across its food and drink industry.
Headline Industry Data
?? Per capita food consumption in local currency terms is forecast to increase by 1.7% in 2013.
Through to 2017, compound annual growth of 1.9% is forecast.
?? Mass grocery retail sales in local currency terms are forecast to increase by 8.7% in 2013. To 2017, compound annual growth of 8.8% is forecast.
Key Regional Company Trends
Kraft Acquires Biscuit Maker For US$150mn: In September 2012, it was announced that Kraft had paid about US$150mn to buy one of the country's leading biscuit companies, Bimo, from the state-owned National Investment Company.
The Middle East and North Africa (MENA) region is well known for its sweet tooth, resulting in some of the world's highest per capita sugar consumption rates. While the free-spending Gulf region is awash with deep-pocketed consumers, with the exception of Saudi Arabia there are too few of them to place the region at the cornerstone of many major food multinationals' regional growth strategies. North Africa, on the other hand, makes up for its lack of spending power per person with some excellent long-term growth prospects. Danone, Nestlé and Kraft Foods have been tuned into this for a while and, more recently, this has translated into some major deal activity, with Morocco the main benefactor.
Dabur India To Establish New Manufacturing Plants: In February 2012, fast-moving consumer goods major Dabur India announced it will invest INR1bn (US$20.1mn) establishing new manufacturing plants in Africa over the next two years to expand its global footprint. According to a company official, the funds will be used primarily to construct plants in places such as Morocco and Southern and Eastern Africa. The official said the new plants will support its existing factories in Nigeria and Egypt.
Table of contents
Chapter - BMI Industry View
Chapter - SWOT Analysis
North Africa Food Industry SWOT
North Africa Drink Industry SWOT
North Africa Mass Grocery Retail Industry SWOT
Chapter - Business Environment
BMI's Core Global Industry Views
Table: Core Views
Middle East Food & Drink Risk/Reward Ratings
Table: Middle East And North Africa Q Risk/Reward Ratings
Table: Middle East & North Africa Q Food & Drink Risk/Reward Sub-Factor Ratings (scores out of )
Macroeconomic Outlook
Table: Morocco – Economic Activity
Chapter - Industry Forecast
Food
Table: Morocco – Food Consumption Indicators
Table: Morocco – Fish
Table: Morocco – Virgin Olive Oil
Table: Morocco – Crude Soya-bean Oil
Table: Morocco – Corn Oil
Dairy
Table: Morocco – Dairy
Drink
Alcoholic Drinks
Table: Morocco – Wine Volume Sales
Soft Drinks
Table: Morocco – Soft Drinks Value/Volume Sales
Hot Drinks
Mass Grocery Retail
Table: Morocco – Mass Grocery Retail Sales By Format
Chapter - Food
Key Regional Industry Trends And Developments
Kraft Acquires Biscuit Maker For US$mn
Danone Buys Morocco's Central Laitiere For EURmn
Weak Spanish Market Pushes Food Producers To Look At North Africa
Regional Market Overview
Food Consumption
Food Production
Confectionery
Agriculture
Chapter - Drink
Key Regional Industry Trends And Developments
Surprisingly Strong Alcohol Industry
Local Companies Attract Foreign Interest
Tourism Continues To Shape Development Of Drinks Industries
Regional Market Overview
Alcoholic Drinks
Soft Drinks
Hot Drinks
Chapter - Mass Grocery Retail
Key Regional Industry Trends And Developments
Casino Expands, Morocco Still Outstanding
Foreign Players Increasingly Interested In North Africa
Not All Plain Sailing
Regional Market Overview
Chapter - Competitive Landscape
Table: Key Players In North Africa's Food & Drink Sector
Table: Key Players In North Africa's MGR Sector
Chapter - Company Profiles
Central Laitiere (Morocco)
Aiguebelle Compagnie Cherifienne de Chocolaterie (Morocco)
Maghreb Industries SA (Morocco)
Chapter - Demographic Outlook
Table: Morocco's Population By Age Group, - (')
Table: Morocco's Population By Age Group, - (% of total)
Table: Morocco's Key Population Ratios, -
Table: Morocco's Rural And Urban Population, -
Chapter - Risk/Reward Ratings Methodology
Table: Rewards
Table: Risks
Weighting
Table: Weighting
Chapter - BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
Chapter - BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 6:13am (Wednesday, 19 June 2013)
Need help? Contact the research team
