Monster Beverage Corporation - SWOT Analysis

Monster Beverage Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Monster Beverage Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Monster Beverage Corporation (Monster Beverage or “the company”), formerly known as Hansen Natural Corporation, develops, markets, and distributes wide assortment of beverage products. The company's products include natural sodas, fruit juices and juice drinks, energy drinks and sports drinks, and fruit juice smoothies. The company primarily operates in the US and is headquartered in Corona, California. As of December 31, 2011, the company employed 1,900 people, of whom 1,047 were full-time employees. The company recorded revenues of $1,703.2 million in the financial year ended December 2011 (FY2011), an increase of 30.6% over FY2010. The revenue growth was attributable to increased net sales of Monster Energy brand energy drinks, driven by rise in sales volume in existing markets as well as the company’s expansion into new international markets. The operating profit of Monster Beverage was $456.4 million in FY2011, an increase of 31.2% over FY2010. The net profit was $286.2 million in FY2011, an increase of 35% over FY2010.

Scope of the Report

- Provides all the crucial information on Monster Beverage Corporation required for business and competitor intelligence needs

- Contains a study of the major internal and external factors affecting Monster Beverage Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Monster Beverage Corporation

-Data is supplemented with details on Monster Beverage Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Monster Beverage Corporation

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Table of contents

SWOT COMPANY PROFILE: Monster Beverage Corporation
Key Facts: Monster Beverage Corporation
Company Overview: Monster Beverage Corporation
Business Description: Monster Beverage Corporation
Company History: Monster Beverage Corporation
Key Employees: Monster Beverage Corporation
Key Employee Biographies: Monster Beverage Corporation
Products & Services Listing: Monster Beverage Corporation
Products & Services Analysis: Monster Beverage Corporation
SWOT analysis: Monster Beverage Corporation
*Strengths: Monster Beverage Corporation
*Weaknesses: Monster Beverage Corporation
*Opportunities: Monster Beverage Corporation
*Threats: Monster Beverage Corporation
Company View: Monster Beverage Corporation
Top Competitors: Monster Beverage Corporation
Location and Subsidiary: Monster Beverage Corporation
*Head Office: Monster Beverage Corporation
*Other Locations and Subsidiaries: Monster Beverage Corporation

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