Mixed Retailers in Vietnam

At the end of 2011 department stores and variety stores remained the only two types of mixed retailers present in the country. Whilst department stores has a long-established history in the country, variety stores is still quite a new concept to Vietnamese consumers. The presence of other types of mixed retailers, mass merchandisers and warehouse clubs, continued to be negligible due to low consumer demand. This was due to the fact that grocery retailers such as supermarkets and hypermarkets...

Euromonitor International's Mixed Retailers in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty Specialist Retailers, Chemists/Pharmacies, Convenience Stores, Department Stores, Discounters, DIY, Home Improvement and Garden Centres, Food/Drink/Tobacco Specialists, Forecourt Retailers, Furniture and Furnishings Stores, Hypermarkets, Independent Small Grocers, Jewellers, Mass Merchandisers, Media Products Stores, Other Grocery Retailers, Other Healthcare Specialist Retailers, Other Leisure and Personal Goods Specialist Retailers, Parapharmacies/Drugstores, Pet Shops and Superstores, Sports Goods Stores, Stationers/Office Supply Stores, Supermarkets, Traditional Toys and Games Stores, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mixed Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Department Store: Parkson (CT Plaza) in Ho Chi Minh City
Chart 2 Department Store: Parkson (CT Plaza) in Ho Chi Minh City
Chart 3 Variety Store: Hachi Hachi Japan Shop in Ho Chi Minh City
Channel Data
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 3 Mixed Retailers Company Shares by Value 2007-2011
Table 4 Mixed Retailers Brand Shares by Value 2008-2011
Table 5 Mixed Retailers Brand Shares by Outlets 2008-2011
Table 6 Mixed Retailers Brand Shares by Selling Space 2008-2011
Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Lion Group, the in Retailing (vietnam)
Strategic Direction
Key Facts
Summary 1 The Lion Group: Key Facts
Summary 2 The Lion Group: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 The Lion Group: Competitive Position 2011
Executive Summary
Retailing Is Still One of the Most Attractive Markets in Vietnam
Local Products Get A Boost From the Government
Non-grocery Retailing Sees Strong Growth
Low Participation of New International Players
Modern Channels Stimulate Growth
Key Trends and Developments
Growth in Vietnam's Retail Market Is Boosted by Better Economic Conditions
Internet Retailing Remains Insignificant
the Government Continues To Support Local Products
Stronger Presence of Private Label Is Stimulated by Grocery Retailers
Low Participation of New International Players
Modern Retail Channels Expand Their Presence in Small Cities and on the Outskirts of Large Cities
Market Data
Table 9 Sales in Retailing by Category: Value 2006-2011
Table 10 Sales in Retailing by Category: % Value Growth 2006-2011
Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 16 Sales in Non-store Retailing by Category: Value 2006-2011
Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 18 Retailing Company Shares: % Value 2007-2011
Table 19 Retailing Brand Shares: % Value 2008-2011
Table 20 Store-Based Retailing Company Shares: % Value 2007-2011
Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 24 Non-store Retailing Company Shares: % Value 2007-2011
Table 25 Non-store Retailing Brand Shares: % Value 2008-2011
Table 26 Forecast Sales in Retailing by Category: Value 2011-2016
Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 4 Research Sources

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By market: Vietnam (in Asia)