Mixed Retailers in Romania

In 2011 the category (consisting mainly of department stores) got a boost from the reopening of Cocor, a department store which is oriented towards high-end products and offers a variety of luxury and premium brands. During 2011, Cocor promoted itself intensively, using its traditional good name combined with a modern approach to shopping. However, despite the fact that the relaunch was successful, it did not replace shopping centres or even come close to achieving the same share.

Euromonitor International's Mixed Retailers in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mixed Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Mixed Retailers: Unirea Shopping Center in Bucharest
Channel Data
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 3 Mixed Retailers Company Shares by Value 2007-2011
Table 4 Mixed Retailers Brand Shares by Value 2008-2011
Table 5 Mixed Retailers Brand Shares by Outlets 2008-2011
Table 6 Mixed Retailers Brand Shares by Selling Space 2008-2011
Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Executive Summary
the Grey Economy Keeps the Retail Market Stable
the Market Is Still Affected by the Price Rise From 2010
the Non-grocery Category Lags Behind Grocery in Sales
the Retail Chain Expansion Continues Timidly
Pending the Macroeconomic Development, the Retail Market Is Expected To Grow Again
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
the Differences Between Urban and Rural Are Very Visible in Consumption Terms
Bio and Organic Products Are Increasingly Popular
Market Indicators
Table 9 Employment in Retailing 2006-2011
Market Data
Table 10 Sales in Retailing by Category: Value 2006-2011
Table 11 Sales in Retailing by Category: % Value Growth 2006-2011
Table 12 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 13 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 14 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 16 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 17 Sales in Non-store Retailing by Category: Value 2006-2011
Table 18 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 19 Retailing Company Shares: % Value 2007-2011
Table 20 Retailing Brand Shares: % Value 2008-2011
Table 21 Store-Based Retailing Company Shares: % Value 2007-2011
Table 22 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 23 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 24 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 25 Non-store Retailing Company Shares: % Value 2007-2011
Table 26 Non-store Retailing Brand Shares: % Value 2008-2011
Table 27 Forecast Sales in Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 30 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 32 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 34 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash-and-carry
Table 35 Cash-and-Carry: Sales Value 2006-2011
Table 36 Cash-and-Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 37 Cash-and-Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Sources
Summary 1 Research Sources

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By market: Romania (in Europe)