Mixed Retailers in New Zealand

Consumers in New Zealand remained cautious about spending in 2011, and retailers were forced to continue offering high levels of discounting to stimulate sales. Mixed retailers, a channel which traditionally offers wide ranges of competitively priced items, experienced increased competition from heavy discounter specialists (non-mixed retailers) such as Mitre 10 Mega, Briscoes Homeware, Rebel Sport, Hallensteins Glassons, and JB Hi-Fi in 2010 and 2011. These factors weakened sales of mixed...

Euromonitor International's Mixed Retailers in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty Specialist Retailers, Chemists/Pharmacies, Convenience Stores, Department Stores, Discounters, DIY, Home Improvement and Garden Centres, Food/Drink/Tobacco Specialists, Forecourt Retailers, Furniture and Furnishings Stores, Hypermarkets, Independent Small Grocers, Jewellers, Mass Merchandisers, Media Products Stores, Other Grocery Retailers, Other Healthcare Specialist Retailers, Other Leisure and Personal Goods Specialist Retailers, Parapharmacies/Drugstores, Pet Shops and Superstores, Sports Goods Stores, Stationers/Office Supply Stores, Supermarkets, Traditional Toys and Games Stores, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mixed Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Mixed Retailers: Farmers' Trading Co Ltd, The
Chart 2 Mixed Retailers: Wesfarmers Ltd (Kmart)
Chart 3 Mixed Retailers: Warehouse Group Ltd, The (Warehouse, The)
Channel Data
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 3 Mixed Retailers Company Shares by Value 2007-2011
Table 4 Mixed Retailers Brand Shares by Value 2008-2011
Table 5 Mixed Retailers Brand Shares by Outlets 2008-2011
Table 6 Mixed Retailers Brand Shares by Selling Space 2008-2011
Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Farmers' Trading Co Ltd, the in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 1 The Farmers' Trading Co Ltd: Key Facts
Summary 2 The Farmers' Trading Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 The Farmers' Trading Co Ltd: Competitive Position 2011
Warehouse Group Ltd, the in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 4 The Warehouse Group Ltd: Key Facts
Summary 5 The Warehouse Group Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 The Warehouse Group Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 The Warehouse Group Ltd: Competitive Position 2011
Wesfarmers Ltd in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 8 Wesfarmers Ltd: Key Facts
Summary 9 Wesfarmers Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Wesfarmers Ltd: Competitive Position 2011
Executive Summary
Predominantly Price Driven Growth in 2011
Consumers Remain Reluctant To Spend
Grocery Retailers Outperforms Non-Grocery retailers in 2011
Supermarkets Leads Retailing in New Zealand
Growth Forecast Dependent on Economic Recovery
Key Trends and Developments
Christchurch Earthquakes
Table 9 Economic Projections As of March 2011
Internet Retailing Expansion Continues
Tax Reform Affects Retailing
Economic Downturn Continues To Boost Private Label
the Power of Social Media Increases
the Consumer Search for Value Continues
Market Indicators
Table 10 Employment in Retailing 2006-2011
Market Data
Table 11 Sales in Retailing by Category: Value 2006-2011
Table 12 Sales in Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 14 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 15 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 16 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 17 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 18 Sales in Non-store Retailing by Category: Value 2006-2011
Table 19 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 20 Retailing Company Shares: % Value 2007-2011
Table 21 Retailing Brand Shares: % Value 2008-2011
Table 22 Store-Based Retailing Company Shares: % Value 2007-2011
Table 23 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 24 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 25 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 26 Non-store Retailing Company Shares: % Value 2007-2011
Table 27 Non-store Retailing Brand Shares: % Value 2008-2011
Table 28 Forecast Sales in Retailing by Category: Value 2011-2016
Table 29 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 30 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 31 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 32 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 33 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 34 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 35 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash-and-carry
Definitions
Sources
Summary 11 Research Sources

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By market: New Zealand (in Oceania)