Mixed Retailers in Finland

In 2012, the mixed retailers channel grew by 4% in current value terms to reach sales of €2.9 billion. Mixed retailers invested a great deal in expanding their selling spaces by extending their stores and updating their outlet concepts to drive sales. The leading player Stockmann Oyj Abp completed work on its vastly expanded (10,000 sq m) department store in 2010. In 2011, Tokmanni Oy expanded its selling space by 10,000 sq m and in 2012 further expansion continued. The channel’s positive...

Euromonitor International's Mixed Retailers in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores , Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mixed Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Mixed Retailers: Department Stores, Sokos in Helsinki
Chart 2 Mixed Retailers: Department Stores, Stockmann in Helsinki
Chart 3 Mixed Retailers: Department Stores, Anttila in Hyvinkää
Chart 4 Mixed Retailers: Variety Stores, Tarjoustalo in Hyvinkää
Channel Data
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 2 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 3 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 5 Mixed Retailers Company Shares: % Value 2008-2012
Table 6 Mixed Retailers Brand Shares: % Value 2009-2012
Table 7 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 8 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 9 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 12 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Kesko Oyj in Retailing (finland)
Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Internet Strategy
Summary 3 Kesko Oyj: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Kesko Oyj: Private Label Portfolio
Competitive Positioning
Summary 5 Kesko Oyj: Competitive Position 2012
S Group in Retailing (finland)
Strategic Direction
Key Facts
Summary 6 S Group: Key Facts
Summary 7 S Group: Operational Indicators
Internet Strategy
Summary 8 S Group: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 9 S Group: Private Label Portfolio
Competitive Positioning
Summary 10 S Group: Competitive Position 2012
Stockmann Oyj Abp in Retailing (finland)
Strategic Direction
Key Facts
Summary 11 Stockmann Oyj Abp: Key Facts
Summary 12 Stockmann Oyj Abp: Operational Indicators
Internet Strategy
Summary 13 Stockmann Oyj Abp: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 14 Stockmann Oyj Abp: Private Label Portfolio
Competitive Positioning
Summary 15 Stockmann Oyj Abp: Competitive Position 2012
Tokmanni Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 16 Tokmanni Oy: Key Facts
Summary 17 Tokmanni Oy: Operational Indicators
Internet Strategy
Summary 18 Tokmanni Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 19 Tokmanni Oy Private Label Portfolio
Competitive Positioning
Summary 20 Tokmanni Oy: Competitive Position 2012
Executive Summary
Positive Growth Despite Economic Challenges
Finnish Retailers Jump on the Internet Retailing Bandwagon
Hypermarkets Drive Grocery Retail Sales Towards the Level of Non-grocery Sales
Effects of Longer Opening Hours Clearly Visible
Positive Growth in Sight
Key Trends and Developments
Economic Conditions
Internet Retailing Conquering the Market
Government Regulation: Longer Shopping Hours and More Freedom for Online Chemists
Private Label Expands and Sophisticated Products Find Success
Consumer Patterns Also Dependent on Demographic Changes
Loyalty Programmes Going Strong in Finland
Market Indicators
Table 13 Employment in Retailing 2007-2012
Market Data
Table 14 Sales in Retailing by Channel: Value 2007-2012
Table 15 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 20 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 21 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 24 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 27 Retailing Company Shares: % Value 2008-2012
Table 28 Retailing Brand Shares: % Value 2009-2012
Table 29 Store-Based Retailing Company Shares: % Value 2008-2012
Table 30 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 31 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 32 Non-store Retailing Company Shares: % Value 2008-2012
Table 33 Non-store Retailing Brand Shares: % Value 2009-2012
Table 34 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 35 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 36 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 37 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 40 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 42 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 43 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 44 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 49 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 50 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 21 Research Sources

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By market: Finland (in Europe)