Middle East North Africa Sports Drinks Report 2012

Middle East North Africa Sports Drinks Report 2012

Published: November 2012
Publisher: Canadean Ltd
Product ref: 162869
Pages: 82
Format: PDF
Delivery: By product vendor

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Product Synopsis
Published by Canadean, the Middle East North Africa Sports Drinks Report 2012 provides a detailed analysis of the sports drinks market in the Middle East and North Africa, with data at a regional and individual country level, including forecasts to 2015

Introduction and Landscape
Why was the report written?
The Middle East North Africa Sports Drinks Report 2012 is an essential guide for anyone with an interest in the sports drinks market and forms part of Canadean’s best selling series of global soft drinks reports.

What is the current market landscape and what is changing?
MENA region experiencing exceptional growth driven mostly by the youthful populations

What are the key drivers behind recent market changes?
Category driven by the hot climate in the region

What makes this report unique and essential to read?
The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean’s extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. Comprising of 9 individual country profiles, plus a regional summary, the report provides an invaluable guide to the latest trends and forecasts in the sports drinks category.

Key Features and Benefits
Data includes consumption volumes (million litres & litres per capita) from 2006 to 2011, plus forecasts to 2015 by country.

Percentage market shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts).

Leading companies’ market shares for 2010 and 2011 are provided.

A market valuation is provided for each country and, where applicable, new products in 2011 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label

Key Market Issues
Growth of modern-retail to support off-premise share

Limited brand support a barrier to growth in some areas

While MENA countries overall report excellent figures, some countries experience inconsistent flavor segmentation hindering growth

High pricing inhibits growth of the category in some countries such as Egypt

PET environmental concerns may in due course drive manufacturers to investigate other packaging materials

Key Highlights
Limited promotional activities undertaken for this category in some areas of the region

In countries where sports drinks are imported, premium price positions inhibit growth prospects

Sports drinks packaging mix unlikely to change in countries with currently low volumes, PET predominates

On-premise gyms a popular purchase and consumption location

Westerners residing and working in the Middle East push sales forward

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Related research categories

By sector: Sports (in Soft drinks), General drinks

By market: Africa

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