Middle East North Africa Beverage Forecasts September2013
Published by Canadean, Middle East North Africa Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Many of the countries within the MENA region are plagued with either social or political unrest, hampering distribution for many consumer goods. In addition, a high proportion of investment is placed into the oil industry, given that many of the countries are deemed as being ‘oil-rich’.
What are the key drivers behind recent market changes?
Temperatures within the region are often very high; a fact that will aid progression within the beverage industry as a whole. Many consumers look towards the more thirst quenching categories (such as carbonates or packaged water). Despite a very hot climate, it may be surprising to note that hot tea currently holds the largest volumes in MENA. This is largely owing to tradition, with iced/rtd tea drinks also attracting a following as a result.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the 24 individual beverage categories
Canadean's Middle East North Africa Beverage Forecasts includes data tables for 13 markets in Middle East & North Africa.
Table of contents
Beverage Consumption Data Tables
Data Horizon 2000-2012 ACTUAL, 2013-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
MIDDLE EAST & NORTH AFRICA (MENA): Bahrain, Egypt, Iran, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, Qatar, Tunisia, United Arab Emirates.
For regions where it has not been possible to generate total market volumes by profiling each individual country, specifically Central & South America, Asia, Middle East/North Africa and Rest of Africa, we have taken a value judgement to arrive at a balancing “Others” figure. This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Middle East North Africa Beverage Forecasts - Methodology
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