Mexico Beer Market Insights 2013
A detailed market research report on the Mexico beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Mexico beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Market leaders have refreshed their branding and packaging in 2012, creating fresh images to appeal to Mexican consumers. The merger between A-BInBev and GrupoModelo remains unresolved in 2012, and a period of transition is anticipated once this has been completed.
What are the key drivers behind recent market changes?
Exports and Imports are on the rise as key players focus on globalization of their brands. A strengthening economy has lead to a growing beer market as consumers become more confident in their spending power.
What makes this report unique and essential to read?
The Mexico Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Mexico Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
The Mexican economy appears to be recovering well, demonstrating stable growth in 2012. This proved very fortunate for the beer industry, which was able to record 2% growth in the year.
Lower average temperatures were experienced throughout 2012, but in spite of this the beer market performed well.
New beverage control measures in 2013 will enhance the transparency of product contents on labelling in Mexico.
The on-premise channel has recorded growth in 2012 as consumers return to a more social atmosphere with friends and family away from home.
The Mexican beer market is set to change dramatically once A-BInBev and GrupoModelo finalize the details on the proposed acquisition. There are potentially some legal issues that would need to be resolved before the merger stabilizes, however.
2012 saw many brands refreshing brand images and redesigning logos, combined with aggressive promotions and advertising to drive forward consumption growth.
No notable shifts occurred in terms of market position as top selling brands retained their existing popularity with consumers, while PL brands struggle to gain a foothold in the market.
The proposed acquisition of GrupoModelo by A-BInBev will shape the Mexican beer market going forward as negotiations continue to finalise the deal between these two brewers.
Logos and packaging shapes were refreshed and redesigned in 2012, with many brands focusing on limited edition packaging to attract consumers’ attention.
Special focus was given to develop this distribution channel in 2012, as distributors try to focus on added value to consumers. Proposed Smartphone apps under development could change the way consumers shop for their beer needs.
Table of contents
Section 1 Market Context
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1992-2015F
Table – Economic Indicators, 2004-2014F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
Beer Key Facts
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.5.2 – Leading Retail Groups for Beer – Turnover/% Share, 2008-2012
Table 3.7 – Leading Retail Groups for Beer, 2012
Table 3.8 – Leading Importers, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
CERVECERIA CUAUHTEMOC MOCTEZUMA (HEINEKEN MEXICO)
Table – Breweries, Capacity, 000s HL
Table - CerveceriaCuauhtemocMoctezumaFull Brand List, ABV%, Pack Type
Table – Heineken Mexico Brand Volumes, 2008-2012
Table – Femsa Brand Volumes, 2008-2012
Other Beverage Interests
Table – Breweries, Capacity, 000s HL
Table - Modelo Full Brand List, ABV%, Pack Type
Table – GrupoModelo Brand Volumes, 2008-2012
Beer Attributes Definitions
List of Tables
Table 1: Mexico Population Size and Growth, 1991-2015F
Table 2: Latin America Population Size and Growth, 2002-2013F
Table 3: Mexico Economic Indicators, 2004-2014F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2012
Table 7: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2010-2012
Table 10: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 11: Beer Market Valuation (Local Currency), 2011-2013F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 14: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 15: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 16: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 17: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 18: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 20: Beer Production/Trade/Consumption, 2002-2013F
Table 21: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 22: Consumption of FABs and Cider, 2002-2013F
Table 23: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 24: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 25: Beer Market Valuation (Local Currency), 2011-2013F
Table 26: Beer Consumption by Local Definition, 2009-2013F
Table 27: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 28: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 29: Beer Consumption by Type, 2009-2013F
Table 30: Beer Consumption by Geographic Scope, 2009-2013F
Table 31: Beer All Trademarks, 2008-2012
Table 32: Beer Brands by Local Definition, 2008-2012
Table 33: Beer Brands by Standard Price Segment, 2008-2012
Table 34: Beer Brands by Alcoholic Strength, 2008-2012
Table 35: Beer Brands by Type, 2008-2012
Table 36: Imported Brands by Origin, 2008-2012
Table 37: Beer Trademark Owners, 2008-2012
Table 38: Beer Local Operators, 2008-2012
Table 39: Beer leading Brewers/Importers, 2008-2012
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 41: Beer Distribution: On vs Off Premise, 2009-2013F
Table 42: Breweries Capacity (000s HL)
Table 43: Cerveceria Cuauhtemoc Moctezuma Full Brand List
Table 44: Heineken Brand Volumes 2008-2012
Table 45: Heineken Mexico Brand Volumes 2008-2009
Table 46: Femsa Brand Volumes 2008-2009
Table 47: Breweries Capacity (000s HL)
Table 48: Modelo Full Brand List
Table 49: Grupo Modelo Brand Volumes 2008-2012
Table 50: Company Cervecería Minerva
List of Figures
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012
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