Mexico Beer Market Insights 2011

Synopsis
Detailed market research report on the Mexico beer industry.

Summary
Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Scope
- Analysis on Mexico beer industry structure
- Brand volumes by prices segment and alcoholic strength
- Consumption volume by pack mix
- Profiles of trade mark owners and local operators

Reasons To Buy
- The 2011 Mexico Beer Market Insights report is a high level market research report on the Mexico beer industry.
- Published by Canadean, this 75 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
- The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
- Ideal for benchmarking total market vs retail audit and other data.
- Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
- Data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights
Market background including legislation and taxation tables
Market update including current and emerging trends
Industry structure including leading brewers/importers
Brand analysis including new products activity in 2010
Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
Domestic and imported brand volumes
Company volumes
Company profiles
Distribution channel analysis (on- vs off-premise)
Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
Trade margin build-up model
Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Table of contents

Table of Contents
Canadean Mexico Beer Market Insights Report 2011

Executive Summary

Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.2 – Economic Indicators, 2001-2011
Table 1.3.A - Average Monthly Temperatures (Chihuahua) 2005-2009
Table 1.3.B - Average Monthly Temperatures (Guadalajara) 2005-2009
Table 1.3.C - Average Monthly Temperatures (Merida) 2005-2009
Table 1.3.D - Average Monthly Temperatures (Mexico City) 2005-2009
Table 1.3.E - Average Monthly Temperatures (Monterrey) 2005-2009
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @5% Abv, 2010

Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Speciality Beer
Beer Definitions by Type - Local, National and International

Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top Ten Beer Brands, Volume, 2008-2010
Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importer, 2010
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2010
Packaging Trends
CHANNEL ANALYSIS
Chart – Distribution by Channel, 2010
Chart – Consumption by Price Segment, 2010
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2006-2010
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2006-2010
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2006-2010
Table 3.5.2 – Leading Retail Groups for Beer – Turnover /% Share, 2006-2010
Table 3.7 – Leading Retail Groups For Beer, 2010
Table 3.8 – Leading Importers, 2010
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2009-2011
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2009-2011
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, Volume, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 1999-2011F
Beer Foreign Trade By Country (Imports) , 2007-2011F
Beer Foreign Trade By Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segment, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Imported Beer Brands by Origin, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2007-2011F
Beer Distribution: On vs Off-Premise , 2007-2011F

Section 4 Brewer Profiles
BREWER PROFILES
CERVECERIA CUAUHTEMOC MOCTEZUMA (HEINEKEN MEXICO)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Cerveceria Cuauhtemoc Moctezuma Production History, 000s HL, 2010
Chart – Breweries, Capacity, 000s HL
Chart – Cerveceria Cuahtemoc Moctezuma Full Brand List, ABV%, Pack Type
Chart - Cerveceria Moctezuma Brand Volumes, 2006-2010
FOMENTO ECONOMICO MEXICANO SA (FEMSA)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Fomento Economico Mexicano Production History, 000s HL, 2006-2009
Chart - Femsa Brand Volumes, 2006-2010
HEINEKEN MEXICO S. DE R.L. DE C.V.
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart - Heineken Mexico Production History, 000s HL, 2006-2009
Chart - Heineken Brand Volumes, 2005-2009
MODELO
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Modelo Production History, 000s HL, 2006-2010
Chart – Breweries, Capacity, 000s HL
Chart - Modelo Brewery Full Brand List, ABV%, Pack Type
Chart – Grupo Modelo Brand Volumes, 2006-2010
SMALLER BREWERS
(Company, Brands, 2009 Volume 000s HL, Comment)
Cerveceria Minerva
Comercializadora Mexico Americana


Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

Related research categories

By sector: Beer (in Beer & Cider)

By market: Mexico (in North America), Mexico (in BRICM)