Metro Jinjiang 2010: A Company Profile

Metro Jinjiang Cash & Carry is 90% owned by Germany's Metro Group with the remaining 10% by local state-run Jinjiang Group. Unlike supermarkets or hypermarkets, the company does not sell to private end users. Rather, it serves businesses and companies such as caterers, restaurants, hotels and small and medium-sized retailers.

Metro AG, the parent company Metro Jinjiang Cash & Carry, plans to increase the number of Metro Cash & Carry stores in China to 100 from 38 at the end of 2008, but no time frame was given to achieve the target.

To reduce cost, Metro Jinjing Cash & Carry streamlined its management team in February 2009. The program was completed in April 2009. The restructuring involved 5% of its management staff.

However, the company needs to turn around its declining share of the market and raise same store sales.

Table of contents

1 OVERVIEW
1.1 Report Overview
1.2 Other Access Asia Reports of Possible Interest
1.3 China Retail Quarterly

2 METRO JINJIANG CASH & CARRY
2.1 Company Details
2.2 Company Background
Table 2.1 METRO JINJIANG CASH & CARRY: NUMBER OF OUTLETS, 2002-2009
Table 2.2 METRO JINJIANG CASH & CARRY: BREAKDOWN OF OUTLETS, 2009

3 METRO JINJIANG’S MARKET
3.1 The Supermarket Retailing Industry
3.1.1 The Supermarket Retailing Industry: Total Retail Above Government Statistics Threshold
Table 3.1 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2003/2009
3.1.2 The Supermarket Retailing Industry: The Total Retail Industry
Table 3.2 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003/2009
3.1.3 The Supermarket Retailing Industry: Supermarket Significance Within the Total Retail Industry
Table 3.3 SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2003-2009
3.2 Supermarket Industry Sectors By Size
3.2.1 Supermark et Industry Sectors By Size: Size Definitions & Averages
Table 3.4 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.2 Supermarket Industry Sectors By Size: Outlets
Table 3.5 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.3 Supermarket Industry Sectors By Size: Floorspace
Table 3.6 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.4 Supermarket Industry Sectors By Size: Sales
Table 3.7 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.5 Supermarket Industry Sectors By Size: Profits
Table 3.8 ESTIMATED SUPERMARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.6 Supermarket Industry Sectors By Size: Footfall & Basket Size
Table 3.9 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.3 Leading Supermarket Retailers
3.3.1 Leading Retailers: Top-10 Foreign-invested Supermarket Retailers
Table 3.10 COMPARISON OF CHINA’S 10 LEADING FOREIGN-INVESTED SUPERMARKET/HYPERMARKET RETAIL CHAINS, 2004-2009

4 METRO JINJIANG’S FINANCES
4.1 Financial Results
Table 4.1 METRO JINJIANG CASH & CARRY: FINANCIAL RESULTS, 2003-2009

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