Mercadona SA in Retailing (Spain)
According to company sources, Mercadona’s strategy during the forecast period is set to follow the same strategy that the company developed over the second half of the review period. Mercadona is thus set to continue reducing the prices of its merchandise and adapting its product portfolios to best suit the 4.6 million customers which visit Mercadona outlets each year. During 2011, Mercadona managed to reduce the cost of the average shopping basket in its outlets by 1%.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Mercadona SA: Key Facts
Summary 2 Mercadona SA: Operational Indicators
Summary 3 Mercadona SA: Share of Sales Generated by Internet Retailing
Summary 4 Mercadona SA: Private Label Portfolio
Summary 5 Mercadona SA: Competitive Position 2012
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