Meira Oy in Hot Drinks (Finland)

Published: March 2014

Publisher: Euromonitor Plc

Product ref: 199991

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Meira Oy’s future strategy is based on offering quality coffee products rather than competing on price. The company aims at improving its position in coffee in Finland by launching new products, particularly premium products and fair trade varieties. Meira Oy is also believed to be focusing on developing its instant coffee business. The company is set to increase investments in marketing and distribution in order to strengthen its presence in both on-trade and off-trade channels.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Meira OY: Key Facts
Summary 2 Meira OY: Operational Indicators
Company Background
Summary 3 Meira OY: Production Statistics 2013
Competitive Positioning
Summary 4 Meira OY: Competitive Position 2013

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Finland (in Europe)