Meira Oy in Hot Drinks (Finland)
Meira Oy’s future strategy is based on offering quality coffee products rather than competing on price. The company aims at improving its position in coffee in Finland by launching new products, particularly premium products and fair trade varieties. Meira Oy is also believed to be focusing on developing its instant coffee business. The company is set to increase investments in marketing and distribution in order to strengthen its presence in both on-trade and off-trade channels.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contents
Summary 1 Meira OY: Key Facts
Summary 2 Meira OY: Operational Indicators
Summary 3 Meira OY: Production Statistics 2013
Summary 4 Meira OY: Competitive Position 2013
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