Marks & Spencer | Verdict Company Briefing
M&S continues to work hard in rejuvenating its portfolio of own brands within clothing, footwear and homewares, to better segment ranges which target customer groups more effectively, while its premium food continues to drive total UK sales growth in 2012. This company briefing includes estimated sales data and market shares for M&S' clothing categories, footwear, homewares and food & grocery
- Compare your allocation of clothing retail space with M&S by uncovering Verdict's data on the space dedicated to over 30 product categories.
- Justify and inform development of sub brands in homewares by uncovering M&S' recent activity in this area and the impact on sales.
- Understand the range of purchasing channels that M&S offers its customers in order to maximise the potential of your own ecommerce proposition.
- Benchmark M&S' performance in food & grocery by using Verdict's proprietary sales data and market share estimates for the sector.
- Consider your own international expansion strategy by building awareness of M&S' international plans and future opportunities for new market entries.
Like the speculation in the run up to Q4's 2012/13 announcement suggested, it was a disappointing set of results for M&S’ general merchandise arm. However, the shining light in the Q4 results, and for the whole of this financial year, is its food offer, with l-f-l sales up 4.0%.
M&S' convenience offer has been fundamental to its continued sales growth in food throughout the downturn. Moreover, its Dine In offers will ensure the retailer remains a food destination for shoppers, while developments in its entry level and scratch cooking ranges will encourage consumers to use M&S for more than just a treat
M&S sees a lot of potential in its e-commerce arm, M&S Direct, which Verdict forecasts to grow sales by 17.4% in 2012/13 to £656m. The retailer is now targeting online sales of between £800.0m and £1.0bn by 2013/14, which should be achievable – though it should prepare for online growth to slow as new consumer uptake reduces
- How have M&S' clothing sales and densities developed and how does Verdict see this changing? How does it allocate its space between categories?
- What are M&S' goals around own brand development in clothing and footwear and international expansion of stores and online?
- Which customer segments visit M&S for food & grocery? What is its share of each demographic group? Will changes to its price architecture alter this?
- What is M&S' 2013 share of the UK clothing, womenswear, menswear, childrenswear, accessories, footwear, homewares and food & grocery markets?
Table of contentsOVERVIEW
Struggles to revive UK general merchandise trading;
CEO under pressure to turn around performance;
New management in fashion and home;
International expansion with stores and online;
Revamping stores with focus on technology to drive sales.
MARKS & SPENCER
E-commerce helps make product more accessible
•Recent key events
Further slowing in 2012/13 sales as general merchandise ranges flop
Multichannel supports growth
Continues to expand at home and abroad
•Clothing & footwear
Recent key events
Space productivity comes under increasing pressure in 2012/13
•Food & grocery
… fulfil multichannel ambitions …
… and importantly bring the fight to rivals
Recent key events
Facing significant competitive challenge
Recent key events
•Verdict company briefing
Market size calculation
Sales density calculation
•Table: Marks & Spencer company information 2013
•Table: Marks & Spencer retail proposition 2013
•Table: Marks & Spencer key operating statistics 2008–13e
•Table: Marks & Spencer UK trading record 2003–13e
•Table: M&S group sales split by UK and international, and dept store sales £m 2008–13e
•Table: M&S group sales split by UK and international, and dept store sales $m 2008–13e
•Table: M&S group operating profit split by UK and international £m 2007–12
•Table: M&S group operating profit split by UK and international $m 2007–12
•Table: Trading update 2012/13
•Table: Marks & Spencer UK store portfolio 2003–13e
•Table: Marks & Spencer store presence 2011/12 vs 2010/11
•Table: Marks & Spencer UK clothing and footwear sales (ex VAT) £m 2008–13e
•Table: Marks & Spencer UK clothing and footwear sales y-o-y change % 2008–13e
•Table: M&S UK clothing and footwear market shares for calendar 2008–13e
•Table: Marks & Spencer UK clothing space allocation 2011
•Table: Marks & Spencer store portfolio (food) 2003–13e
•Figure: Marks & Spencer fascia 2013
•Figure: Instore scanning and ordering point High Street Kensington 2012
•Figure: Marks & Spencer UK sales and y-o-y change to March 2008–13e
•Figure: Marks & Spencer UK operating profit to March 2007–12
•Figure: M&S multichannel sales 2008–13e
•Figure: Marks &Spencer UK clothing visitor share by demographic group 2012
•Figure: Marks &Spencer UK footwear visitor share by demographic group 2012
•Figure: Marks & Spencer UK clothing & footwear sales mix 2013
•Figure: Marks & Spencer UK clothing sales (ex VAT) to March 2008–13e
•Figure: Marks & Spencer UK footwear sales (ex VAT) to March 2008–13e
•Figure: Marks & Spencer UK clothing sales per sq ft (ex VAT) to March 2008–13e
•Figure: Marks & Spencer UK footwear sales per sq ft (ex VAT) to March 2008–13e
•Figure: M&S UK clothing market shares calendar 2008–13e
•Figure: Marks & Spencer UK footwear market share calendar 2008–13e
•Figure: Marks & Spencer UK clothing space breakdown 2007–11
•Figure: Marks & Spencer Dine in for £10 offer 2012
•Figure: Waitrose online grocery offer 2012
•Figure: Simply M&S value food range 2012
•Figure: Total UK l-f-l sales versus food l-f-l sales 2008–12
•Figure: Visitor share 2008–12
•Figure: Visitor demographic 2012
•Figure: Marks & Spencer food & grocery sales (incl VAT) in calendar years 2008–13e
•Figure: M&S food & grocery sales per sq ft for calendar years incl VAT 2008e–13e
•Figure: M&S food & grocery sales per sq ft for calendar years excl VAT 2008e–13e
•Figure: Marks & Spencer share of total market held by food & grocery retailers 2008–13e
•Figure: Marks & Spencer share of market in food & grocery products 2008–13e
•Figure: New format home department in Cheshire Oaks store 2012
•Figure: Marks & Spencer UK homewares sales (ex VAT) to March 2008–13e
•Figure: Marks & Spencer UK homewares market share calendar 2008–13e
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