Market Insights: Juices in Brazil

Published: April 2011

Publisher: Datamonitor

Product ref: 109968

Pages: 34

Format: Powerpoint

Delivery: By product vendor

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Price: $ 1500.00

Report description

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

Scope

  • Examines developments in the Brazilian juices category
  • Provides latest retail data at a category level along with 5 year forecasts, highlighting specific growth areas
  • Examines new product launches in the Brazilian juices category, by key segments
  • Identifies the leading players in the market, providing details on brand portfolio and new product launches

Highlights

The Brazilian juices category recorded volume sales of 986 million liters and grew by 13.7% during 2004-09. Over the forecast period (2009-2014), the category is estimated to grow at a rate of 6.7%.

Factors like the country's subtropical climate, growing affluence of middle class consumers and increasing health consciousness are driving juices consumption and sales in the country.

In terms of new product launches, fruit drinks segment was the largest segment, with a share of nearly 67% of all juices launched in 2010.

Reasons to Purchase

  • Market understanding: develop a detailed understanding of the juices category and identify the key growth segments within it
  • Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data
  • Competitive landscape: obtain information on the key players operating in the category and understand their key strengths in various categories

Table of contents

Introduction
Executive Summary
Category Definition
Country Overview
Global Perspective
Category Analysis
Key Trends
New Product Launches
Competitive Landscape
Research Methodology

Price: $ 1500.00

Related research categories

By sector: Juice (in Soft drinks)

By market: Brazil (in South America), Brazil (in BRICM)