Market Insights: Alcoholic Beverages in Mexico

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

Scope

• Examines developments in the Mexican alcoholic beverages sector
• Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas
• Identifies the leading players in the market, providing details on brand portfolio and new product launches
• Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in Mexico

Highlights

The alcoholic beverages sector in Mexico was estimated to be worth 6.76 billion liters of volume sales in 2009, with a compound annual growth rate (CAGR) of about 0.89% during 2004-09. The sector is forecasted to reach 7 billion liters of volume sales in 2014, growing at a tepid CAGR of 0.69% during 2009-14.

Beer, cider and FABs was the most dominant market within the sector accounting for nearly 96% of the sector volume sales in 2009. It was also the most consolidated market, with top two companies controlling around 96% of the market.

Wine was the key market driving growth in 2008-09, within the alcoholic beverages sector, growing at a rate of 9.11%. Spirits and beer, cider and FAB's market grew at a moderate rate of 0.82% and 0.64% respectively during 2008-09.

Reasons to Purchase

• Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
• Consumer trends and behavior: find out the latest consumer trends driving the alcoholic beverages sector in Mexico alongside consumption & usage data
• Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets

Table of contents

Overview
Catalyst
Summary
Executive Summary
Overview
Introduction
Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition

Country Overview
Economic overview
Demographic overview
Alcoholic Beverages Sector Profile
Mexican alcoholic beverages sector volume and growth
Mexican alcoholic beverages: a global perspective
Overview
Comparing Mexico to emerging economies
Alcoholic Beverages Sector Markets
Mexican alcoholic beverages sector markets by volume
Future prospects
Leading categories
Lagging categories
Key Trends
Demographic and economic trends
High taxation on all alcoholic beverages
Shifting demographics are affecting the consumption of various alcoholic beverages
Consumer trends
Companies are expanding their product portfolios to meet the growing demand for low/non-alcoholic beverages in the country
Premium beer has shown a positive growth curve, even during global economic downturn
Industry trends
Companies have adopted massive marketing and brand-building activities in an effort to boost sales in the difficult economic climate
On-trade sales of alcoholic beverages took a hit on account of the economic meltdown in Mexico
The promotional strategies of domestic wine manufacturers have lead to decreased consumption of imported wines
Competitive Landscape In Mexico
Leading players and their shares
Presence of the leading players in various markets of the alcoholic beverages sector
Key players by markets and their rankings
Leading local player profiles
Grupo Modelo
FEMSA
La Madrilena
L.A. Cetto
Bodegas de Santo Tomas
New Product Launches In Mexico
Overview
Product launches by top players
Recent M&A deals
Overview
Consumption And Usage Data
Male/female consumption
Urban/rural consumption
Consumption by age group
Conclusion
Highlights
Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Appendix
Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

List of Tables
Table 1: Alcoholic beverages sector definitions
Table 2: Key statistics for BASIC economies, compared with Mexico, 2009
Table 3: Varying taxes on Mexican alcoholic beverages, according to differing alcohol content, 2010
Table 4: Top ten players by market share and by products launched in the Mexican alcoholic beverages sector, 2009
Table 5: M&A deals in the Mexican alcoholic beverages sector, 2009-10

List of Figures
Figure 1: GDP ($bn), and GDP growth rate (%) in Mexico, 2004-14e
Figure 2: GDP growth in Mexico and the BASIC economies (%), 2004-14e
Figure 3: Population in Mexico, by age groups and median age, 2004-14e
Figure 4: Mexican birth rate, and mortality rate (per thousand people), 1970-2020e
Figure 5: Mexican alcoholic beverages sector sales volume (million liters), 2004-14e
Figure 6: Mexico versus top-ranked countries, alcoholic beverages sector sales volumes (million liters), 2009, and growth (%), 2008-09
Figure 7: Alcoholic beverages sector, per capita consumption (liters), and growth rate (%), in Mexico and the BASIC economies, 2004-14e
Figure 8: Alcoholic beverages sector growth (%), in Mexico and the BASIC economies, 2004-14e
Figure 9: Mexican alcoholic beverages sector, sales volume (million liters), and growth (%), by market, 2008-09
Figure 10: Mexican alcoholic beverages sector, volume sales (million liters), and growth (%), by market, 2004-09 and 2009-14e
Figure 11: Mexican alcoholic beverages sector, leading categories by sales volume (million liters) in terms of growth rates (%), 2008-09
Figure 12: Mexican alcoholic beverages sector, lagging categories by sales volume (million liters) in terms of growth rates (%), 2008-09
Figure 13: Countries categorized by the relative price of spirits and level of excise tax imposed on spirits
Figure 14: Countries categorized by the relative price of beer and level of excise tax imposed on beer
Figure 15: Mexican population (millions), by age group, 2004-14e
Figure 16: Demographic transition in Mexico, 2000-30e
Figure 17: Low-alcohol and non-alcoholic beer brands in Mexico
Figure 18: Premium lager brands in Mexico
Figure 19: FEMSA Cerveza developed an innovative packaging and advertising campaign for its Indio brand in 2009
Figure 20: Advertising campaigns by Grupo Modelo in 2009
Figure 21: Imported wines in Mexico, value ($) and change (%), by country, 2008-09
Figure 22: Relationship between rising household disposable income and the wine market in Mexico, 2009-14e
Figure 23: Popular beer brands in Mexico, 2009
Figure 24: Leading players in the Mexican alcoholic beverages sector, ranked by sector share, 2009
Figure 25: Presence of the key players across markets in the Mexican alcoholic beverages sector, 2009
Figure 26: Market share of the top five players versus others (%) in the Mexican alcoholic beverages sector, by market, 2009
Figure 27: Top five players in the Mexican alcoholic beverages sector, by market, 2009
Figure 28: New product launches (%) in the Mexican alcoholic beverages sector, by market, 2009
Figure 29: Examples of peach-flavored new product launches in the Mexican alcoholic beverages sector, 2009
Figure 30: New product launches in the Mexican alcoholic beverages sector, by company and by market, 2009
Figure 31: Mexican alcoholic beverages sector, consumption (%) split by gender, 2008
Figure 32: Mexican alcoholic beverages sector, consumption (%) split by urban/rural, 2008
Figure 33: Mexican alcoholic beverages sector, consumption (%) split by age group, 2008
Figure 34: Conclusion 72

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Related research categories

By sector: General alcohol, General drinks

By market: Mexico (in North America), Mexico (in BRICM)