Market Insights: Alcoholic Beverages in Japan

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

Scope

• Examines developments in the Japanese alcoholic beverages sector *Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas *Identifies the leading players in the market, providing details on brand portfolio and new product launches *Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in Japan

Highlights

The alcoholic beverages sector in Japan was estimated to be worth $48.75 bn in 2009, with a negative compound annual growth rate (CAGR) of 1.8% during 2004-09.

Beer, cider & FABs (Flavored alcoholic beverages) was the key market in terms of sector volume sales but was also the fastest declining market in terms of volume sales during 2008-09. The spirits market was the only growing market during the period.

The declining sectoral value and volume sales are driven by a decreasing and aging population base, the economic slowdown and depressed consumer sentiments.

Reasons to Purchase

• Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it *Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets *Product understanding: gain insight into the new product launch trends in the sector

Table of contents

Overview
Catalyst
Summary
Executive Summary
Overview
Introduction
Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition
Country Overview
Economic overview
Demographic overview
Alcoholic Beverages Sector Profile
Japanese alcoholic beverages sector sales volume and growth
Japanese alcoholic beverages: A global perspective
Alcoholic Beverages Sector Markets
Japanese alcoholic beverages sector markets by volume
Future prospects
Leading categories
Lagging categories
Key Trends
Demographic and economic trends
Consumer trends
Industry trends
Competitive Landscape in Japan
Leading players and their shares
Presence of leading players in various markets of the alcoholic beverages sector
Key players by markets and their ranks
Leading local player profiles
New Product Launches in Japan
Overview
Product launches by top players
Recent M&A Deals
Overview
Consumption and Usage Data
Male/female consumption
Consumption by age group
Conclusion
Highlights
Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Appendix
Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

List of Figures

Figure 1: GDP and GDP growth rate in Japan, 2004–14f
Figure 2: GDP growth in Japan and other leading economies, 2004–14f
Figure 3: Population in Japan by age group, and median age, 2004–14f
Figure 4: Japanese alcoholic beverages sector: sales volume, 2004–09
Figure 5: Japanese alcoholic beverages sector: sales volume, 2009–14f
Figure 6: Japan vs global alcoholic beverages sector sales (2009) and growth (2008–09)
Figure 7: Alcoholic beverages sector: per capita expenditure and growth in developed economies, 2004–14f
Figure 8: Alcoholic beverages sector: sales growth in Japan and other developed economies, 2004–14f
Figure 9: Japanese alcoholic beverages sector sales: market contribution, 2009
Figure 10: Japanese alcoholic beverages sector volume: growth by market, 2008–09
Figure 11: Japanese alcoholic beverages sector: sales volume and growth by market, 2004–09 and 2009–14f
Figure 12: Japanese alcoholic beverages sector: leading categories in terms of 2008–09 growth rates (%)
Figure 13: Japanese alcoholic beverages sector: lagging categories in terms of 2008–09 growth rates (%)
Figure 14: Percentage contribution of various age segments to the Japanese population, 1998–2013f
Figure 15: Percentage of consumers planning to cut back expenditure on spirits, wines, and other alcoholic beverages during the economic slowdown
Figure 16: Liquor tax indexes per 1% of alcohol in major economies (based on distilled liquor=100)
Figure 17: Market value of the whiskey category in Japan, by age group, 2003–08
Figure 18: Examples of beer vending machines in Japan
Figure 19: Japanese alcoholic beverages sector: price point comparison, 2009
Figure 20: Japanese alcoholic beverages sector: leading players and their company shares, 2009
Figure 21: Japanese alcoholic beverages sector: presence of the key players across markets, 2009
Figure 22: Japanese alcoholic beverages sector: market share of top five players vs other players, 2009
Figure 23: Japanese alcoholic beverages sector: top five players by market, 2009
Figure 24: Japanese alcoholic beverages sector: new product launches by market (% contribution), 2009
Figure 25: Japanese alcoholic beverages sector: new product launches by top five companies in terms of market share, 2009
Figure 26: Japanese alcoholic beverages sector: consumption split by gender, 2008
Figure 27: Japanese alcoholic beverages sector: consumption by age group, 2008
Figure 28: Conclusion

List of Tables

Table 1: Alcoholic beverages market definitions
Table 2: Key statistics for Japan and other leading economies, 2009
Table 3: Recycling charges by type of container in Japan, 2009
Table 4: Japanese alcoholic beverages sector: top 10 players by market share and product launches
Table 5: Japanese alcoholic beverages sector: examples of M&A deals in 2009 and 2010

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Related research categories

By sector: General alcohol, General drinks

By market: Japan (in Asia)