Market Insights: Alcoholic Beverages in India

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors

Scope

• Examines developments in the Indian alcoholic beverages sector
• Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas
• Identifies the leading players in the market, providing details on brand portfolio and new product launches
• Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in India

Highlights

The alcoholic beverages sector in India was estimated to be worth $21.7 billion in 2009, with a compound annual growth rate (CAGR) of about 15% during 200309.

Spirits was the key market driving growth in 2008-09 within the alcoholic beverages sector. All the markets in the alcoholic beverages sector are highly consolidated with the top 2 players controlling in excess of half of the market.

Sectoral growth is driven by demographic factors such as increasing population, rising disposable income, greater social freedom and globalization.

Reasons to Purchase

• Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
• Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
• Product understanding: gain insight into the new product launch trends in the sector

Table of contents

Overview
Catalyst
Summary
Executive Summary
Introduction
Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition
Table of Contents
List of Figures
List of Tables
Country Overview
Economic overview
Demographic overview
Alcoholic Beverages Sector Profile
Indian alcoholic beverages sector size and growth
Alcoholic beverages sector: a global perspective
Comparison with other growth economies
Alcoholic Beverages Sector Markets
Indian alcoholic beverages sector markets by value/volume
Future prospects
Leading categories
Lagging categories
Key Trends
Demographic and economic trends
Increasing wealth and a large young population drive demand
Opportunities in the rural markets
Consumer trends
Teetotalers and moderate drinkers
Rising alcohol consumption among women
The popularity of on-trade consumption
Industry trends
Armed forces are the chief alcohol consumers
High taxation
Strict legislative policy in the offing
Indian drinks manufacturers are looking to the international market
Coffee shops: the new distribution channel
Leading players and their shares
Brand portfolio of key players
Presence of leading players in various markets of the alcoholic beverages sector
Key players by markets and their ranks
Leading local player profiles
UB Group
United Breweries Limited
United Spirits Limited
Mohan Meakin Limited
Radico Khaitan Limited
Allied Blenders & Distillers
John Distilleries Limited
New Product Launches in India
Overview
Product launches by top players
Recent M&A Deals
Consumption and Usage Data
Urban/rural consumption
Male/female consumption
Consumption by age group
Conclusion
Highlights
Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Appendix
Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Alcoholic beverages market definitions
Table 2: Indian alcoholic beverages sector: top 10 players by company share and by product launches
Table 3: Alcoholic beverages sector: examples of M&A deals in 2009 and 2010
List of Figures
Figure 1: GDP growth in India and other growth economies, 2003-15f
Figure 2: Population in India, by age group and median age, 2003-15f
Figure 3: Indian alcoholic beverages sector sales volume, 2004-14f
Figure 4: India vs global alcoholic beverages sector sales volume (2009) and growth (2008-09)
Figure 5: Alcoholic beverages sector volume growth in BRIC economies, 2004-14f
Figure 6: Indian alcoholic beverages sector sales: market contribution by volume and value, 2009
Figure 7: Indian alcoholic beverages sector: volume and growth by market, 2008-09
Figure 8: Indian alcoholic beverages sector: volume and growth by market, 2004-09 and 2009-14f
Figure 9: An example of innovative marketing: Diageo's Smirnoff Lime Vodka
Figure 10: Indian alcoholic beverages sector: leading categories (by value) in terms of 2008-09 growth rates (%)
Figure 11: Indian alcoholic beverages sector: lagging categories in terms of 2008-09 growth rates (%) by value
Figure 12: Gross disposable income per household, 2005-15f
Figure 13: Rural and urban profile of India
Figure 14: Per capita consumption of alcohol among BRIC economies
Figure 15: Attention paid to the amount of alcohol consumed, by gender
Figure 16: Number of overall alcoholic beverage occasions in India, by gender (millions), 2004-14f
Figure 17: Countries categorized by the relative price of spirits and excise tax
Figure 18: Countries categorized by the relative price of beer and excise tax
Figure 19: Revenue earned from the sale of alcoholic beverages (%), by state, 1992-99
Figure 20: Indian alcoholic beverages sector: leading players and their ranks, 2009
Figure 21: Indian alcoholic beverages sector: brand portfolio of key players
Figure 22: Indian alcoholic beverages sector: presence of the key players across markets, 2009
Figure 23: Indian alcoholic beverages sector: market share of top five players vs others, by market, 2008
Figure 24: Indian alcoholic beverages sector: top five players by market, 2009
Figure 25: Indian alcoholic beverages sector: new product launches by market (% contribution), 2009
Figure 26: Indian alcoholic beverages sector: new product launches by sector, 2009
Figure 27: Indian alcoholic beverages sector: consumption split by urban/rural population, 2009
Figure 28: Consumption of alcohol in India, by gender
Figure 29: Indian alcoholic beverages sector: consumption split by gender, 2008
Figure 30: Indian alcoholic beverages sector: consumption by age group, 2009
Figure 31: Conclusion
Figure 32: Annual data review process

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Related research categories

By sector: General alcohol, General drinks

By market: India (in Asia), India (in BRICM)