Market Insights: Alcoholic Beverages in Brazil

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors

Scope

• Examines developments in the Brazilian alcoholic beverages sector *Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas *Identifies the leading players in the market, providing details on brand portfolio and new product launches *Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in Brazil

Highlights

The alcoholic beverages sector in Brazil was estimated to be worth 11.6 billion liters of volume sales in 2009, with a compound annual growth rate (CAGR) of about 1.9% during 2004-09. The sector is forecasted to reach 14.5 billion liters of volume sales in 2014, with a CAGR of 4.6% during 2009-14.

Beer, cider and FABs was the key market driving growth in 2008-09 within the alcoholic beverages sector growing at a rate of 6.7%. Spirits and wine market declined at a rate of 1% and 5% respectively during 2008-09. Beer, cider and FABs was also the most consolidated market, with top five companies controlling 97% of the market.

Sectoral growth is driven by factors such as increasing population, rising disposable income, temperate climate and increasing demand for premium alcoholic beverages.

Reasons to Purchase

• Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it *Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets *Product understanding: gain insight into the new product launch trends in the sector

Table of contents

Overview
Catalyst
Summary
Executive Summary
Overview
Introduction
Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition
Country overview
Economic overview
Demographic overview
Alcoholic Beverages Sector Profile
Brazilian alcoholic beverages sector volume and growth
Brazilian alcoholic beverages: a global perspective
Alcoholic Beverages Sector Markets
Brazilian alcoholic beverages sector markets by volume
Future prospects
Leading categories
Lagging categories
Key Trends
Demographic and economic trends
Consumer trends
Industry trends
Competitive Landscape in Brazil
Leading players and their shares
Presence of leading players in various markets of the alcoholic beverages sector
Key players by markets and their ranks
Leading local player profiles
New Product Launches in Brazil
Overview
Product launches by top players
Recent Mergers and Acquisitions Deals
Overview
Consumption and Usage Data
Male/female consumption
Consumption by age groups
Conclusion
Highlights
Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Appendix
Future readings
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF FIGURES
Figure 1: GDP and GDP growth rate in Brazil, 2004–14f
Figure 2: GDP growth in Brazil and other growth economies, 2004–14f
Figure 3: Population in Brazil, by age groups and median age, 2004–14f
Figure 4: Brazilian alcoholic beverages sector sales volume, 2004–09
Figure 5: Brazilian alcoholic beverages sector sales volume, 2009–14f
Figure 6: Brazil versus global alcoholic beverages sector volume sales (2009) and growth (2008–09)
Figure 7: Alcoholic beverages sector: per capita consumption and growth in BASIC economies,2004–14f
Figure 8: Alcoholic beverages sector: growth in BASIC economies, 2004–14f
Figure 9: The most popular domestic cachaca brands in Brazil: Pitu, Cachaca 51, and Nega Fulô
Figure 10: Brazilian alcoholic beverages sector sales volume: market contribution, 2009
Figure 11: Brazilian alcoholic beverages sector: sales volume growth by market, 2008–09
Figure 12: Brazilian alcoholic beverages sector: volume and growth by market, 2004–09 and 2009–14f
Figure 13: Leading Scotch whisky importers during 2008–09
Figure 14: Brazilian alcoholic beverages sector: leading categories (by volume) in terms of 2008–09 growth rates (%)
Figure 15: Brazilian alcoholic beverages sector: lagging categories (by volume) in terms of 2008–09 growth rates (%)
Figure 16: Premium lagers in the Brazilian alcoholic beverage sector
Figure 17: Consumer survey: degree of influence the following factors have in consumers alcoholic beverage choice, Brazil, 2009
Figure 18: Brazilian alcoholic beverages sector: leading players and their ranks, 2009
Figure 19: Brazilian alcoholic beverages sector: presence of the key players across markets, 2009
Figure 20: Brazilian alcoholic beverages sector: market share of top five players versus others, by market, 2009
Figure 21: Brazilian alcoholic beverages sector: top five players by markets, 2009
Figure 22: Brazilian alcoholic beverages sector: new product launches (% contribution) by market, 2009
Figure 23: Brazilian alcoholic beverages sector: new product launches, 2009
Figure 24: Brazilian alcoholic beverages sector: consumption split by gender, 2008
Figure 25: Brazilian alcoholic beverages sector: consumption split and population by age groups, 2008
Figure 26: Conclusion

LIST OF TABLES
Table 1: Alcoholic beverages market definitions
Table 2: Key statistics for BASIC economies, 2009
Table 3: Total spending ($m) on organic alcoholic beverages in the Americas, by country, 2004–14f
Table 4: Brazilian alcoholic beverages sector: top 10 players by market share and by product launches
Table 5: Alcoholic beverages sector: examples of M&A deals in 2008–10

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Related research categories

By sector: General alcohol, General drinks

By market: Brazil (in South America), Brazil (in BRICM)