Marcelo y Rivero CA in Hot Drinks (Venezuela)
Marcelo y Rivero became a state-owned company in October 2012. Due to price regulations and the control by the national authorities it is very likely that its profitability will change, as the government does not incentivise the manufacture of premium products, which are outside of price regulations, instead prioritising regular coffee versions, which are the products with the narrowest margins.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contents
Summary 1 Marcelo Y Rivero CA: Key Facts
Summary 2 Marcelo Y Rivero CA: Competitive Position 2013
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