Malee Sampran Plc in Soft Drinks (Thailand)
Malee Sampran PLC continues to maintain a strong positioning in fruit/vegetable juice. The company will likely keep a strong focus on 100% juice. The company heavily invests in above- and below-the-line advertising and marketing as well as new product innovation. Malee might also look to penetrate exports more due to AEC (Asean Economic Community) which will help the company to tap to new markets more easily.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Malee Sampran PLC: Key Facts
Summary 2 Malee Sampran PLC: Production Statistics 2012
Summary 3 Malee Sampran PLC: Competitive Position 2012
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