Malaysia Beer Market Insights 2013

Malaysia Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176739
Pages: 50
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Malaysia beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Malaysia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Premiumization in the beer market

What are the key drivers behind recent market changes?
Specialty beers like wheat beer, cider and ales are growing rapidly in a pre-dominantly lager market.

What makes this report unique and essential to read?
The Malaysia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Malaysia Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Young Malaysian consumers are increasingly interested in branding and tend to embrace new international beer products

Seasonality continues to be an important stimulant for alcohol sales growth, especially during such periods like Chinese New Year

Growth in the Malaysian beer sector is restricted by the country's predominantly Muslim population

A steady increase in tourist spending over the coming years, bolstered by rising regional incomes, transport connectivity, as well as the government support will lead to a stronger beer sales growth.

Carlsberg Green Label remains the largest single brand in the mainstream segment with a market share of 36%.

Key Highlights
Successful year for Carlsberg Brewery Malaysia

Topline growth came largely from a combination of new brands and new outlets

Guinness Anchor Berhad saw its core Malt Liquor Market (MLM) business grew by 9% from a year ago. GAB was able to achieve significant gains in market share in the first half of the year and when the economy softened, it managed to defend these gains with various brand campaigns

Beer continues to come in traditional glass bottle and can packaging in Malaysia

Malaysia has the second highest priced beer market in the world

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Malaysia (in Asia)


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