Makro in Colombia: Local Profile, 2013
This is a detailed report covering Makro’s store formats, private labels, history, key employees, and key financial and operational metrics in Colombia.
Introduction and Landscape
Why was the report written?
This is a comprehensive report covering Makro’s operations in Colombia. It offers an insightful analysis of the company and details of its store formats, private labels, history, news, key employees, and key financial and operational metrics. The report also presents revenues and investment strategies of the company’s key local competitors.
What is the current market landscape and what is changing?
The retail industry in Colombia witnessed positive trends during 2012, with a sales growth of 3.9% compared to the previous year, despite a decline in GDP growth rate from 6.6% in 2011 to 4% in 2012. The strong consumer confidence and increased investments from foreign retailers were the major reasons behind this growth. The outlook for the industry remains fairly strong in Colombia with strong expansion plans of retailers in the country and friendly business environment to attract more foreign investments.
What makes this report unique and essential to read?
The report provides detailed information on Makro’s operations and strategy in Colombia. Additionally, it presents revenues and investment strategies of the company’s key competitors in the country.
Key Features and Benefits
The report provides a comprehensive analysis of Makro’s operations in Colombia and is an essential tool to gain a detailed understanding of the company’s local operations.
The report presents Makro’s strategy, which is essential in understanding the direction of the company in the coming years.
A unique table that presents the information of major retailers in Colombia. It provides information on the retailers’ store banners, country of origin, store count, and the year of inception in Colombia.
An insightful analysis of Makro in Colombia, providing details of its store formats, private labels, history, news, key employee biographies, and key financial and operational metrics.
The report provides revenue data for Makro and its key competitors in Colombia. Additionally, it presents investment strategies of the company’s key competitors, and this information is essential to gain an understanding of the market.
Key Market Issues
Colombia was affected by the deterioration of the global economy and a tightening of its monetary policy, which resulted in reduced consumer spending, primarily during the first half of 2012. However, a correction in demand and consumer spending in the second half of 2012 stabilized the economy.
Makro Colombia plans to revamp its non-food assortment, and emphasise on price benefits to consumers
The retailer plans to focus on its Click & Collect online initiative in Colombia with the aim to reach a higher number of consumers.
Table of contents
1.1 What is this Report About?
2 Makro Colombia – Company Profile
2.1 Business Description
2.2 Store Format
2.3 Private labels
3 Makro Colombia – Key Information
3.1 Financial Performance
3.2 Operational Performance
3.2.1 Store count
3.2.2 Sales per Store
3.3 Key Employees
4 Regulatory Environment
5 Makro Colombia – Corporate Strategy
5.1 Focus on Strengthening Presence
6 Competitive Environment
6.1 Main Cash and Carries and Warehouse Clubs; Hypermarkets, Supermarkets, and Hard-Discounters; and Convenience Stores and Gas Stations in Colombia
6.2 Revenues of Main Cash and Carries and Warehouse Clubs; Hypermarkets, Supermarkets, and Hard-Discounters; and Convenience Stores and Gas Stations in Colombia
7 Investment and Expansion Plans of Competitors
7.1 Groupe Casino (Exito)
8.1 Makro Colombia – News
8.2 Events and History
8.3 About Conlumino
List of Tables
Table 1: Ratio Definitions
Table 2: Makro Colombia, Key Facts
Table 3: Makro Colombia, Store Banners
Table 4: Makro Colombia, Private Labels
Table 5: Makro Colombia, Key Employees
Table 6: Makro Colombia, Key Employee Biographies
Table 7: Main Cash and Carries and Warehouse Clubs; Hypermarkets, Supermarkets, and Hard-Discounters; and Convenience Stores and Gas Stations in Colombia
Table 8: Revenue of Main Cash and Carries and Warehouse Clubs; Hypermarkets, Supermarkets, and Hard-Discounters; and Convenience Stores and Gas Stations in Colombia, 2012
List of Figures
Figure 1: Makro Colombia – Revenues (US$ Million), 2008–2012
Figure 2: Makro Colombia – Store Count, 2008–2012
Figure 3: Makro Colombia – Sales Per Store (US$ Million), 2008–2012
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