Mainstream Lager: Re-engaging with LDA-24s
This report looks at strategies for re-engagaing with LDA-24s. Expanding and recruiting new drinkers is vital to refresh lager’s consumer base. This report highlights the barriers that confront brewers in rising to this challenge as well as identifying some potential solutions in terms of the product and its marketing.
- Better engage with LDA-24s by understanding their needs and wants from their alcoholic beverages
- More focussed occasion-based targeting by understanding how drinking habits change by occasion
- Stimulate ideation and invigorate brands by learning from best practice examples from the alcoholic and non alcoholic beverages
- Enhance your market positioning and concept development efforts and reduce risk for new product launches and increase the chances of success
Non-lager drinkers aged LDA-24s are the most likely to drink cocktails.
Two-thirds of non-lager drinkers will pay more for better taste in their alcoholic beverages
- What are LDA-24 non-lager drinkers drinking?
- What are the sweet-spots non-lager drinkers look for in their alcoholic beverages?
- How do drinking choices vary by occasion?
- How can innovation in liquid and packaging enhance lager’s appeal among LDA-24s?
- Are there alternative product marketing strategies?
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Current time at just-drinks headquarters: 1:58pm (Thursday, 23 May 2013)