Magners GB Ltd in Alcoholic Drinks (United Kingdom)
While cider/perry is becoming Increasingly saturated in the UK, the opportunities for growth abroad are ample. Export-led growth is the key behind C&C Group Plc’s (Magners GB Ltd’s parent company) strategic direction. English-speaking countries are the biggest targets for growth, with sales of Magners strong in the US in 2012. Moreover, C&C has recently acquired two US drinks companies to help Increase cider’s 0.2% share of the alcoholic drinks market in the US.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Magners GB Ltd: Key Facts
Summary 2 Magners GB Ltd: Competitive Position 2012
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