LVMH Moët Hennessy Louis Vuitton SA in Spirits (World)

Published: March 2012

Publisher: Euromonitor Plc

Product ref: 134994

Pages: 37

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

LVMH has a winning marketing strategy, purchasing high-equity brands and reaping the benefits off a premium positioning. Its current spirits portfolio is made up of brands promising high growth. But how can Moët Hennessy avoid overstretching of its core brand Hennessy and where could be its next acquisition target?

This is the new descriptor.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Opportunities
Brand Strategy
Operations
Recommendations

Price: $ 520.00

Related research categories

By company: LVMH Group