Lotte Chilsung Beverage Co Ltd in Soft Drinks (South Korea)
Lotte Chilsung Beverage executed an important strategic decision in 2012 and started a major unit price movement in August of that year. The company raised unit prices on 10 products including cola carbonates, lemonade/lime carbonates, and RTD coffee. Lotte Chilsung Beverage personnel stated that some products’ unit prices were set to be increased due to commodity price and packaging price increases such as for sugar, metal cans and PET bottles.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 2 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Summary 3 Lotte Chilsung Beverage Co Ltd: Production Statistics 2012
Summary 4 Lotte Chilsung Beverage Co Ltd: Competitive Position 2012
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