Liqueurs in Turkey to 2014 (Spirits)
Report description
This databook provides key data and information on the Liqueurs in Turkey (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
- The liqueurs category was valued at TRY177.6m ($136.5m) in 2009, representing a negative CAGR of 0.4% since 2004. *By the end of 2014, the liqueurs category will be worth TRY187.7m ($144.2m), with an expected CAGR of 1.1% between 2009 and 2014. *The liqueurs market volume totaled 2.6 million liters in 2009, representing a negative CAGR of 0.3% since 2004. *By the end of 2014, the liqueurs market will total 2.7 million liters, with an expected CAGR of 0.5% between 2009 and 2014. *The liqueurs market was led by fruit liqueurs (representing 39.4% of the total value) followed by other liqueurs, with a 35% share. Cream liqueurs accounts for the remaining 25.6% share. *Diageo plc is the market leader with a 45.8% share of the market. Liqueurs in Turkey (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary category level: liqueurs
Chapter 2 Definition
Chapter 3 Category Analysis: Liqueurs
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Liqueurs, Turkey, value by segment (TRYm), 2004-14
Figure 2: Liqueurs, Turkey, category growth comparison, by value, 2004-14
Figure 3: Liqueurs, Turkey, volume by segment (liters, million), 2004-14
Figure 4: Liqueurs, Turkey, category growth comparison, by volume, 2004-14
Figure 5: Liqueurs, Turkey, company share by volume (%), 2008-09
Figure 6: Liqueurs, Turkey, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Liqueurs category definitions
Table 2: Liqueurs distribution channels
Table 3: Liqueurs, Turkey, value by segment (TRYm), 2004-09
Table 4: Liqueurs, Turkey, value forecast by segment (TRYm), 2009-14
Table 5: Liqueurs, Turkey, value by segment ($m), 2004-09
Table 6: Liqueurs, Turkey, value forecast by segment ($m), 2009-14
Table 7: Liqueurs, Turkey, volume by segment (liters, million), 2004-09
Table 8: Liqueurs, Turkey, volume forecast by segment (liters, million), 2009-14
Table 9: Liqueurs, Turkey, brand share by volume (%), 2008-09
Table 10: Liqueurs, Turkey, volume by brand (liters, million), 2008-09
Table 11: Liqueurs, Turkey, company share by volume (%), 2008-09
Table 12: Liqueurs, Turkey, volume by company (liters, million), 2008-09
Table 13: Liqueurs, Turkey, distribution channels by volume (%), 2008-09
Table 14: Liqueurs, Turkey, volume by distribution channel (liters, million), 2008-09
Table 15: Liqueurs, Turkey, expenditure per capita (TRY), 2004-09
Table 16: Liqueurs, Turkey, forecast expenditure per capita (TRY), 2009-14
Table 17: Liqueurs, Turkey, expenditure per capita ($), 2004-09
Table 18: Liqueurs, Turkey, forecast expenditure per capita ($), 2009-14
Table 19: Liqueurs, Turkey, consumption per capita (liters), 2004-09
Table 20: Liqueurs, Turkey, forecast consumption per capita (liters), 2009-14
Table 21: Turkey population, by age group, 2004-09 (millions)
Table 22: Turkey population forecast, by age group, 2009-14 (millions)
Table 23: Turkey population, by gender, 2004-09 (millions)
Table 24: Turkey population forecast, by gender, 2009-14 (millions)
Table 25: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices)
Table 26: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices)
Table 27: Turkey real GDP, 2004-09 (TRYbn, 2000 prices)
Table 28: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices)
Table 29: Turkey real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Turkey consumer price index, 2004-09 (2000=100)
Table 32: Turkey consumer price index, 2009-14 (2000=100)
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