Liqueurs in North America to 2014 (Spirits)

This databook provides key data and information on the Liqueurs in North America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The liqueurs category was valued at $5,054.1m in 2009, representing a CAGR of 1.9% since 2004. *By the end of 2014, the liqueurs category will be worth $5,689.6m, with an expected CAGR of 2.4% between 2009 and 2014. *The liqueurs market volume totaled 195.3 million liters in 2009, representing a CAGR of 1.9% since 2004. *By the end of 2014, the liqueurs market will total 213.8 million liters, with an expected CAGR of 1.8% between 2009 and 2014. *The liqueurs market was led by other liqueurs (representing 47.2% of the total value) followed by cream liqueurs, with a 27.6% share. Fruit liqueurs accounts for the remaining 25.2% share. *Fortune Brands, Inc. is the market leader with a 14.4% share of the market.

• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: liqueurs

Chapter 2 Definition

Chapter 3 Category Analysis: Liqueurs
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Liqueurs, North America, value by segment ($m), 2004-14
Figure 2: Liqueurs, North America, category growth comparison, by value, 2004-14
Figure 3: Liqueurs, North America, volume by segment (liters, million), 2004-14
Figure 4: Liqueurs, North America, category growth comparison, by volume, 2004-14
Figure 5: Liqueurs, North America, company share (top five companies) by volume (%), 2008-09
Figure 6: Liqueurs, North America, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Liqueurs category definitions
Table 2: Liqueurs distribution channels
Table 3: Liqueurs, North America, value by segment ($m), 2004-09
Table 4: Liqueurs, North America, value forecast by segment ($m), 2009-14
Table 5: Liqueurs, North America, volume by segment (liters, million), 2004-09
Table 6: Liqueurs, North America, volume forecast by segment (liters, million), 2009-14
Table 7: Liqueurs, North America, company share by volume (%), 2008-09
Table 8: Liqueurs, North America, volume by company (liters, million), 2008-09
Table 9: Liqueurs, North America, distribution channels by volume (%), 2008-09
Table 10: Liqueurs, North America, volume by distribution channel (liters, million), 2008-09
Table 11: Liqueurs, North America, expenditure per capita ($), 2004-09
Table 12: Liqueurs, North America, forecast expenditure per capita ($), 2009-14
Table 13: Liqueurs, North America, consumption per capita (liters), 2004-09
Table 14: Liqueurs, North America, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Liqueurs, Spirits

By market: North America