Liqueurs in Mexico to 2014 (Spirits)

This databook provides key data and information on the Liqueurs in Mexico (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The liqueurs category was valued at MXN1,378.6m ($123.9m) in 2009, representing a CAGR of 2.2% since 2004. *By the end of 2014, the liqueurs category will be worth MXN1,570.5m ($141.1m), with an expected CAGR of 2.6% between 2009 and 2014. *The liqueurs market volume totaled 7.5 million liters in 2009, representing a CAGR of 2.2% since 2004. *By the end of 2014, the liqueurs market will total 8.3 million liters, with an expected CAGR of 2% between 2009 and 2014. *The liqueurs market was led by cream liqueurs (representing 60.8% of the total value) followed by other liqueurs, with a 22.5% share. Fruit liqueurs accounts for the remaining 16.7% share. *Pernod Ricard is the market leader with a 39.8% share of the market. Liqueurs in Mexico (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: liqueurs

Chapter 2 Definition

Chapter 3 Category Analysis: Liqueurs
Value analysis (Mexican Peso), 2004-09
Value analysis (Mexican Peso), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Liqueurs, Mexico, value by segment (MXNm), 2004-14
Figure 2: Liqueurs, Mexico, category growth comparison, by value, 2004-14
Figure 3: Liqueurs, Mexico, volume by segment (liters, million), 2004-14
Figure 4: Liqueurs, Mexico, category growth comparison, by volume, 2004-14
Figure 5: Liqueurs, Mexico, company share by volume (%), 2008-09
Figure 6: Liqueurs, Mexico, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Liqueurs category definitions
Table 2: Liqueurs distribution channels
Table 3: Liqueurs, Mexico, value by segment (MXNm), 2004-09
Table 4: Liqueurs, Mexico, value forecast by segment (MXNm), 2009-14
Table 5: Liqueurs, Mexico, value by segment ($m), 2004-09
Table 6: Liqueurs, Mexico, value forecast by segment ($m), 2009-14
Table 7: Liqueurs, Mexico, volume by segment (liters, million), 2004-09
Table 8: Liqueurs, Mexico, volume forecast by segment (liters, million), 2009-14
Table 9: Liqueurs, Mexico, brand share by volume (%), 2008-09
Table 10: Liqueurs, Mexico, volume by brand (liters, million), 2008-09
Table 11: Liqueurs, Mexico, company share by volume (%), 2008-09
Table 12: Liqueurs, Mexico, volume by company (liters, million), 2008-09
Table 13: Liqueurs, Mexico, distribution channels by volume (%), 2008-09
Table 14: Liqueurs, Mexico, volume by distribution channel (liters, million), 2008-09
Table 15: Liqueurs, Mexico, expenditure per capita (MXN), 2004-09
Table 16: Liqueurs, Mexico, forecast expenditure per capita (MXN), 2009-14
Table 17: Liqueurs, Mexico, expenditure per capita ($), 2004-09
Table 18: Liqueurs, Mexico, forecast expenditure per capita ($), 2009-14
Table 19: Liqueurs, Mexico, consumption per capita (liters), 2004-09
Table 20: Liqueurs, Mexico, forecast consumption per capita (liters), 2009-14
Table 21: Mexico population, by age group, 2004-09 (millions)
Table 22: Mexico population forecast, by age group, 2009-14 (millions)
Table 23: Mexico population, by gender, 2004-09 (millions)
Table 24: Mexico population forecast, by gender, 2009-14 (millions)
Table 25: Mexico nominal GDP, 2004-09 (MXNbn, nominal prices)
Table 26: Mexico nominal GDP forecast, 2009-14 (MXNbn, nominal prices)
Table 27: Mexico real GDP, 2004-09 (MXNbn, 2000 prices)
Table 28: Mexico real GDP forecast, 2009-14 (MXNbn, 2000 prices)
Table 29: Mexico real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Mexico real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Mexico consumer price index, 2004-09 (2000=100)
Table 32: Mexico consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Liqueurs, Spirits

By market: Mexico (in North America), Mexico (in BRICM)