Liqueurs in Australia to 2014 (Spirits)

This databook provides key data and information on the Liqueurs in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The liqueurs category was valued at A$228.9m ($192m) in 2009, representing a CAGR of 1.7% since 2004. *By the end of 2014, the liqueurs category will be worth A$246m ($206.3m), with an expected CAGR of 1.5% between 2009 and 2014. *The liqueurs market volume totaled 4 million liters in 2009, representing a CAGR of 0.9% since 2004. *By the end of 2014, the liqueurs market will total 4.2 million liters, with an expected CAGR of 0.8% between 2009 and 2014. *The liqueurs market was led by other liqueurs (representing 55.5% of the total value) followed by fruit liqueurs, with a 23.1% share. Cream liqueurs accounts for the remaining 21.4% share. *Diageo plc is the market leader with a 26.1% share of the market.

• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: liqueurs

Chapter 2 Definition

Chapter 3 Category Analysis: Liqueurs
Value analysis (Australian Dollar), 2004-09
Value analysis (Australian Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Liqueurs, Australia, value by segment (A$m), 2004-14
Figure 2: Liqueurs, Australia, category growth comparison, by value, 2004-14
Figure 3: Liqueurs, Australia, volume by segment (liters, million), 2004-14
Figure 4: Liqueurs, Australia, category growth comparison, by volume, 2004-14
Figure 5: Liqueurs, Australia, company share by volume (%), 2008-09
Figure 6: Liqueurs, Australia, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Liqueurs category definitions
Table 2: Liqueurs distribution channels
Table 3: Liqueurs, Australia, value by segment (A$m), 2004-09
Table 4: Liqueurs, Australia, value forecast by segment (A$m), 2009-14
Table 5: Liqueurs, Australia, value by segment ($m), 2004-09
Table 6: Liqueurs, Australia, value forecast by segment ($m), 2009-14
Table 7: Liqueurs, Australia, volume by segment (liters, million), 2004-09
Table 8: Liqueurs, Australia, volume forecast by segment (liters, million), 2009-14
Table 9: Liqueurs, Australia, brand share by volume (%), 2008-09
Table 10: Liqueurs, Australia, volume by brand (liters, million), 2008-09
Table 11: Liqueurs, Australia, company share by volume (%), 2008-09
Table 12: Liqueurs, Australia, volume by company (liters, million), 2008-09
Table 13: Liqueurs, Australia, distribution channels by volume (%), 2008-09
Table 14: Liqueurs, Australia, volume by distribution channel (liters, million), 2008-09
Table 15: Liqueurs, Australia, expenditure per capita (A$), 2004-09
Table 16: Liqueurs, Australia, forecast expenditure per capita (A$), 2009-14
Table 17: Liqueurs, Australia, expenditure per capita ($), 2004-09
Table 18: Liqueurs, Australia, forecast expenditure per capita ($), 2009-14
Table 19: Liqueurs, Australia, consumption per capita (liters), 2004-09
Table 20: Liqueurs, Australia, forecast consumption per capita (liters), 2009-14
Table 21: Australia population, by age group, 2004-09 (millions)
Table 22: Australia population forecast, by age group, 2009-14 (millions)
Table 23: Australia population, by gender, 2004-09 (millions)
Table 24: Australia population forecast, by gender, 2009-14 (millions)
Table 25: Australia nominal GDP, 2004-09 (A$bn, nominal prices)
Table 26: Australia nominal GDP forecast, 2009-14 (A$bn, nominal prices)
Table 27: Australia real GDP, 2004-09 (A$bn, 2000 prices)
Table 28: Australia real GDP forecast, 2009-14 (A$bn, 2000 prices)
Table 29: Australia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Australia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Australia consumer price index, 2004-09 (2000=100)
Table 32: Australia consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Liqueurs, Spirits

By market: Australia (in Oceania)