Lidl Suomi Ky in Retailing (Finland)
Lidl Suomi Ky, which is the leading and only discounter in Finland, aims to offer value-for-money private label products, taking into account local tastes and preferences. In 2011 and 2012, Lidl aimed to focus on central outlets. It also started to offer new products such as freshly baked bread. A central strategy is to maintain, develop and expand its network of outlets in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
LIDL SUOMI KY IN RETAILING (FINLAND)
LIST OF CONTENTS AND TABLES
Summary 1 Lidl Suomi Ky: Key Facts
Summary 2 Lidl Suomi Ky: Operational Indicators
Summary 3 Lidl Suomi Ky: Private Label Portfolio
Summary 4 Lidl Suomi Ky: Competitive Position 2012
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