Lidl Food & Grocery | Customer Insight

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

• Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
• Understand which strategies are most effective at driving customer loyalty in food & grocery and justify your own business investments.
• Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.

A comprehensive analysis of a retailer's customer profile.

• How has the profile of the consumers shopping at the food & grocery retailer changed over the past year and what has caused this?
• What drives consumers to shop for food & grocery at the retailer? What makes them disloyal?
• How many other stores do your shoppers use for food & grocery and what stores are these? Will these be a threat going forward?

Table of contents

AT A GLANCE SUMMARY
•Lidl – Food & grocery

SHARE OF SHOPPERS
•Lidl share of shopper by demographics
•Lidl share of shopper by TV region
•Lidl penetration of shopper by household characteristics
•Lidl share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
•Lidl conversion of visitors to main user by demographics and region
•Lidl conversion of visitors to main user by household characteristics
•Non-converting customers

PROFILE OF SHOPPERS
•Lidl profile of shoppers by television region
•Lidl profile of shoppers by household characteristics
•Lidl profile of shoppers by other characteristics and ACORN classification

LOYALTY
•Lidl loyalty of main users by demographics and region
•Lidl loyalty of main users by household characteristics
•Lidl basic drivers of loyalty and disloyalty
•Lidl detailed drivers of loyalty

COMPETITION
•Cross sector competitor dynamics

APPENDIX
•Methodology
?The selection of parliamentary constituencies
?The selection of enumeration districts
?The selection of respondents
?Post survey weighting
•Further reading
•Ask the analyst
•Verdict consulting
•Disclaimer

TABLES
•Table: Key performance indicators for Lidl in food & grocery
•Table: Lidl changes in visitor share (%) 2008–12
•Table: Lidl changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%)
•Table: Lidl changes in conversion rate (%) 2008–12
•Table: Lidl changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Lidl
•Table: Lidl visitor and main user profiles by ACORN classification (%)
•Table: Lidl changes in loyalty (%) 2008–12
•Table: Lidl changes in disloyalty (%) 2008–12
•Table: Lidl drivers of loyalty 2008–12
•Table: Lidl drivers of disloyalty 2008–12
•Table: Lidl detailed drivers of loyalty
•Table: Cross sector matrix shopping
•Table: Other retailers used
•Table: Sample sizes by sector

FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group
•Figure: Main user share by demographic group
•Figure: Lidl visitor share by television region
•Figure: Lidl main user share by television region
•Figure: Lidl visitor and main user share by household tenure
•Figure: Lidl visitor and main user share by number of people in household
•Figure: Lidl visitor and main user share by children in household
•Figure: Lidl visitor and main user share by number of cars in household
•Figure: Lidl visitor and main user share by working status
•Figure: Lidl visitor and main user share by marital status
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group
•Figure: Lidl conversion rates by region
•Figure: Lidl conversion rates by household tenure
•Figure: Lidl conversion rates by number of people in household
•Figure: Lidl conversion rates by children in household
•Figure: Lidl conversion rates by number of cars in household
•Figure: Lidl non-conversion rates 2008–12
•Figure: Lidl non-conversion rates by demographic group
•Figure: Demographic profile of non-converting Lidl visitors
•Figure: Regional profile of non-converting Lidl visitors
•Figure: Lidl visitor profile by demographic group
•Figure: Lidl main user profile by demographic group
•Figure: Lidl visitor profile by region
•Figure: Lidl main user profile by region
•Figure: Lidl visitor and main user profile by household tenure
•Figure: Lidl visitor and main user profile by number of people in household
•Figure: Lidl visitor and main user profile by children in household
•Figure: Lidl visitor and main user profile by number of cars in household
•Figure: Lidl visitor and main user profile by working status
•Figure: Lidl visitor and main user profile by marital status
•Figure: Loyalty 2008–12
•Figure: Lidl disloyalty
•Figure: Loyalty by demographic group
•Figure: Lidl loyalty by region
•Figure: Lidl loyalty by household tenure
•Figure: Lidl loyalty by number of people in household
•Figure: Lidl loyalty by children in household
•Figure: Lidl loyalty by number of cars in household
•Figure: Lidl – other food & grocery stores used
•Figure: Preference stores
•Figure: Sectors shopped