Lidl Bulgaria EOOD & Co KD in Retailing (Bulgaria)

Lidl Bulgaria EOOD & Co KD in Retailing (Bulgaria)

Published: June 2014
Publisher: Euromonitor International
Product ref: 214575
Pages: 6
Format: PDF
Delivery: Immediate download

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The market entry of Lidl generated a lot of hype in Bulgaria as customers flocked to the discounter’sstores. The operator, which is part of Germany’s Schwarz Group, is using a strategy of swift outlet expansion. Unlike other international operators, which launch in the capital Sofia and then move to other large towns one at a time, Lidl launched operations on the market by opening stores in 11 towns simultaneously. As a result, in less than four years the company managed to achieve near...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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