Licores Mitjans SA in Alcoholic Drinks (Chile)
Licores Mitjans has shown no clear strategy in recent years. The company has shown some degree of stagnation in terms of product innovation and it would appear that there is not much interest in the company further moving beyond its traditional economy segment. This could damage its performance in the long run as consumers are showing a growing interest in more innovative and premium alcoholic drinks.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Licores Mitjans SA: Key Facts
Summary 2 Licores Mitjans SA: Competitive Position 2012
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